tag:econsultancy.com,2008:/blog/tags/community-management Posts tagged with "community management" from the Econsultancy blog 2017-06-01T12:37:00+01:00 tag:econsultancy.com,2008:BlogPost/69128 2017-06-01T12:37:00+01:00 2017-06-01T12:37:00+01:00 Seven steps for managing social media for live events Tamara Littleton <p><strong>Social media has become the main place for people to share their experience of events as they happen. </strong></p><p><a href="https://econsultancy.com/blog/69128-seven-steps-for-managing-social-media-for-live-events/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66439 2015-05-15T09:39:47+01:00 2015-05-15T09:39:47+01:00 Three ways community management drives loyalty for charities Gina Roughan <p style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><strong>Clever copywriting and agile newsjacking are important, but it’s those organisations embedding empathy into their social media mix who are seeing greater success.</strong></p><p><a href="https://econsultancy.com/blog/66439-three-ways-community-management-drives-loyalty-for-charities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66001 2015-01-26T09:57:18+00:00 2015-01-26T09:57:18+00:00 A look inside Fender’s rock’n’roll content strategy David Moth <p><strong>Fender and Gibson are the two most iconic guitar brands in the world.</strong></p> <p>Last week I took a look at <a href="https://econsultancy.com/blog/65976-magisterial-content-marketing-and-community-management-from-gibson-guitars/">Gibson’s excellent content marketing strategy</a> and today, you guessed it, I’m going to do the same for Fender.</p><p><a href="https://econsultancy.com/blog/66001-a-look-inside-fender-s-rock-n-roll-content-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65557 2014-10-08T10:08:00+01:00 2014-10-08T10:08:00+01:00 Digital transformation: a war of attrition at Shell Ben Davis <p><strong><a href="http://bit.ly/1wrXZcI">Digital transformation</a> is a bit of a headache to read or write about.</strong></p> <p>That’s because discussion of organisational change often strays into the abstract, which, as anyone who has ever looked at twenty Kandinskys in a row can attest, is pretty boring.</p> <p>That’s why I find Shell really interesting. At a recent event at the IAB, Shell’s global media manager spoke about the transformation of the company, but he did so in refreshingly simple terms.</p> <p>Americo Sanchez Silva outlined some things Shell has done in digital recently that it hasn’t done before. This encouraged me to think of <a href="https://econsultancy.com/training/digital-transformation">digital transformation</a> as a war of attrition.</p> <p>You need to know where your company can improve and then go ahead and do it.</p> <p>Don’t get me wrong, I still understand that discussions about management, processes, skills, the board, culture etc. are all important, especially for such a large multinational company under one brand as Shell. However, sometimes it’s good to look at the wood, as well as the trees.</p> <p><a href="https://econsultancy.com/blog/65557-digital-transformation-a-war-of-attrition-at-shell/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65359 2014-08-26T10:32:00+01:00 2014-08-26T10:32:00+01:00 Carla Eid on community, content and Microsoft Mobile Connects Ben Davis <p><strong>Carla Eid is head of Microsoft Mobile's Connects programme, its community of customers and advocates.</strong></p> <p>I asked her a few questions about what working with that community entails. How does the brand get involved and what benefits does it see across content production but also, of course, in sales.</p> <p>Take a look and, in the community spirit, feel free to leave comments or further questions.</p><p><a href="https://econsultancy.com/blog/65359-carla-eid-on-community-content-and-microsoft-mobile-connects/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64924 2014-05-29T14:15:56+01:00 2014-05-29T14:15:56+01:00 A guide to the new power of Facebook advertising Ben Davis <p><strong>A friend of mine with a new app-fronted business was recently waxing lyrical about Facebook advertising.</strong></p> <p>He told me it was great value for money when targeting users with a call-to-action to download his app, especially when users are in a specific location on their mobiles.</p> <p>I've also heard lots of people talking about the power of targeting audiences on Facebook, either from a standing start or by uploading your own data and spreading out from there.</p> <p>Due to the fact that it's still difficult to track users across different devices, Facebook's advertising is gaining prominence. The network is accessed on mobile by the overwhelming majority of its subscribers.</p> <p>In this post I thought I'd give a brief overview of ad formats and targeting, as well as some insight into where the platform is going and how to succeed.</p><p><a href="https://econsultancy.com/blog/64924-a-guide-to-the-new-power-of-facebook-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64586 2014-03-25T11:29:00+00:00 2014-03-25T11:29:00+00:00 How content marketing can cater for increasingly savvy customers Ben Davis <p><strong>Content marketing is a big deal, but the term will disappear as we realise all marketing is defined by its content.</strong></p> <p>Econsultancy's Chris Lake made a similar point when recently introducing a list of great <a href="https://econsultancy.com/blog/64434-16-content-marketing-examples-that-hit-the-sweet-spot">content from brands</a>. He argued that the difference between advertising and content is moot.</p> <p>Shouldn’t all advertising be thought of as at least one of: funny/useful/inspiring/informative etc? Obviously the answer is yes, but the reality is a little different.</p> <p>Content marketing is still a hugely popular term. One can point to tens of thousands of Google searches every month, the <a href="http://www.google.co.uk/trends/explore#q=content%20marketing&amp;cmpt=q">jagged rise</a> of the term shown on Google Trends, and the astounding success of Lake’s <a href="https://econsultancy.com/blog/64539-introducing-the-periodic-table-of-content-marketing">periodic table of content marketing</a>, which has been shared more than 5,000 times in less than a week.</p> <p>The broader trend though is a consumer enabled by the internet to become ever more informed, an instantaneous autodidact on a previously unimaginable scale. Basically, savvier than ever.</p> <p>So how do brands make sure that savvy customers’ power is appropriated? The answer is through communities, through providing content that effectively takes ownership of a particular question or problem. This can be as simple as ‘should I buy a Nissan Leaf?’ (read on for more) or ‘how do I care for my baby?’.</p> <p>Let’s take a look at a couple of examples.</p><p><a href="https://econsultancy.com/blog/64586-how-content-marketing-can-cater-for-increasingly-savvy-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63761 2013-11-11T09:18:00+00:00 2013-11-11T09:18:00+00:00 Start Me Up! A profile of Twitter client Tame Ben Davis <p><strong>As Twitter grows, it's more difficult to digest your own activity, to search for trends and content, and to find the right people to engage with.</strong></p> <p>To the already swollen ranks of <a href="http://econsultancy.com/uk/reports/twitter-for-business">Twitter</a> clients comes <a href="http://tame.it/">Tame</a>. Tame claims to provide further context for the user.</p> <p>I asked a few questions of their team, to find out more about the service.</p><p><a href="https://econsultancy.com/blog/63761-start-me-up-a-profile-of-twitter-client-tame/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63632 2013-10-22T12:33:00+01:00 2013-10-22T12:33:00+01:00 The complete guide to creating compelling marketing tweets Ben Davis <p><strong>I like to think I've seen a lot of tweets, enough to know a good one when I see it.</strong></p> <p>So often, I am completely exasperated looking at the dadaist sludge that dribbles out of corporate and brand Twitter accounts. So I've decided to do something about it and write this complete guide to writing interesting tweets.</p> <p>It's somewhat subjective, but I've given at least 60 tweets here to illustrate my various points. I'll define interesting as something funny/persuasive/compelling/thought-provoking/informative etc - pretty much any tweet that can draw the user's attention.</p> <p>There is a lot of 'don't' as well as a lot of 'do', and of course, knowing your brand and your audience is key to interesting your followers.</p> <p>Hopefully there'll be some scenarios you recognise in here, and some reminders.</p> <p>Please leave your pet hates and great loves in the comments below.</p><p><a href="https://econsultancy.com/blog/63632-the-complete-guide-to-creating-compelling-marketing-tweets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63291 2013-08-27T10:34:45+01:00 2013-08-27T10:34:45+01:00 When bad comments happen to good websites Louis Gudema <p><strong>Publishers who permit disrespectful, spammy comments about their stories are discouraging people looking for intelligent conversations and undermining their brands. </strong></p> <p>They should implement policies, such as moderated comments, to create a more civil discourse.</p><p><a href="https://econsultancy.com/blog/63291-when-bad-comments-happen-to-good-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63201 2013-08-09T11:39:18+01:00 2013-08-09T11:39:18+01:00 If you measure social success by 'likes', you’re going to get click farms Tamara Littleton <p><strong>Let’s be honest. Click farms aren’t exactly a big secret. Buying ‘likes’ and Twitter followers is a well-known shady practice. </strong></p> <p>What the Channel 4 Dispatches investigation on <a href="https://twitter.com/search?q=%23fakefans&amp;src=typd">#fakefans</a> has shown us is the process behind the (fake) stats.</p><p><a href="https://econsultancy.com/blog/63201-if-you-measure-social-success-by-likes-you-re-going-to-get-click-farms/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62630 2013-04-30T10:27:00+01:00 2013-04-30T10:27:00+01:00 Social media and the financial sector: eight best practice tips Tamara Littleton <p><strong><img style="float: left;" src="http://i.imgur.com/QeAMdjB.jpg" alt="" width="200">As of April 1, the Financial Services Authority has been replaced by two new bodies, the Prudential Regulatory Authority (PRA), which regulates the operations of financial organisations, and the Financial Conduct Authority (FCA), which monitors how financial organisations treat consumers.</strong></p> <p>As far as the FCA is concerned, whether financial organisations choose to <a title="fshandbook.info" href="http://fshandbook.info/FS/html/FCA/PERG/8/22" target="_self">communicate</a> over social media channels or in print, the rules remain the same.</p> <p>The communication must be clear, fair and <a title="fshandbook.info" href="http://fshandbook.info/FS/html/FCA/COBS/4/2" target="_self">not misleading</a>, regardless of which channel the message is broadcast over.</p> <p>The FCA has <a title="ifaonline.co.uk" href="http://www.ifaonline.co.uk/ifaonline/feature/2260472/what-the-fcas-social-media-policy-means-for-you" target="_self">already stated</a> its intention to monitor what financial organisations are getting up to on social media, and it uses <a title="@TheFCA" href="https://twitter.com/TheFCA" target="_self">Twitter</a> itself.</p> <p><a href="https://econsultancy.com/blog/62630-social-media-and-the-financial-sector-eight-best-practice-tips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11315 2012-12-12T12:52:00+00:00 2012-12-12T12:52:00+00:00 How to manage and curate social media for live events Tamara Littleton <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6967/liveeventspaper-home-page-post-blog-third.jpg" alt="" width="180"><strong>Today, live events and social media go hand in hand. Get your social media management right and you can enhance the live event experience not just for attendees, but for those watching via Twitter, Facebook or Google+. </strong></p> <p>Social media can contribute to the success of an event, whether it’s a conference, a sports match, or live chat during a TV show.</p> <p>But with people posting to different channels from all angles, it’s hard to know where to begin managing and curating all that content in order to improve the experience of attendees and viewers, and not swamp them. </p><p>Fret not: here’s how to run a tight ship.</p><p><a href="https://econsultancy.com/blog/11315-how-to-manage-and-curate-social-media-for-live-events/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11023 2012-11-12T09:36:05+00:00 2012-11-12T09:36:05+00:00 What makes a good community manager? Richard Beattie <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/4692/community-manager-home-page-post-blog-third.jpg" alt="" width="150"></strong></p> <p><strong>The explosion of social has been tremendous. Facebook is closing in on one billion active users, while Twitter approaches 200m, not to mention fast-emerging platforms like Google+, Instagram and Pinterest. </strong></p> <p>Social networking is the most popular online activity making up 19% of all online time, or nearly one of every five minutes, up from only 6% in 2007.</p><p><a href="https://econsultancy.com/blog/11023-what-makes-a-good-community-manager/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10912 2012-10-18T09:12:00+01:00 2012-10-18T09:12:00+01:00 Why brands should consider outsourcing their community management Elisabeth Edvardsen <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/4692/community-manager-home-page-post-blog-third.jpg" alt="" width="150">Community management and whether or not it should be outsourced to agencies has been a point of discussion ever since brands started dipping their toes in the social media pool. </strong></p> <p>We expect this debate to continue as the social channels mature, but here are three reasons why this role in the marketing mix sits better outside of the organisation.</p><p><a href="https://econsultancy.com/blog/10912-why-brands-should-consider-outsourcing-their-community-management/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9287 2012-03-14T09:48:18+00:00 2012-03-14T09:48:18+00:00 10 reasons why customer service has failed to wake up to social media Luke Brynley-Jones <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/6843/social-customer-service-blog-third.jpeg" alt="" width="200" height="150">When you read that just 11% of retailers respond to negative comments on Facebook, while 81% of businesses use social media for marketing, it’s clear that something has gone drastically wrong in the world of social customer services. </strong></p> <p>But what, exactly?</p> <p>After reading the shocking statistics in Vikki Chowney's <a title="social customer service" href="http://econsultancy.com/uk/blog/9181-social-customer-service-a-best-practice-checklist" target="_blank">social customer service</a> post on Econsultancy a few weeks ago, I asked several of <a title="Our Social Times" href="http://www.oursocialtimes.com" target="_blank">Our Social Times</a>' largest clients why their customer services teams hadn’t fully adopted social media yet.</p> <p>Here’s what they said, with added notes and suggestions.</p><p><a href="https://econsultancy.com/blog/9287-10-reasons-why-customer-service-has-failed-to-wake-up-to-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9262 2012-03-09T10:30:00+00:00 2012-03-09T10:30:00+00:00 9 things Lady Gaga can teach us about community management Vikki Chowney <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/6711/4757969337_4031d52a09_b__1_-blog-thumb.jpg" alt="" width="100" height="133">This week, Lady Gaga became the first person to exceed 20m followers on Twitter.</strong></p> <p>These are huge numbers, but volume rarely means anything on its own. The interesting point here is that this community really are her 'followers' - in namesake and in the way they respond to her.</p> <p>They are more loyal than a brand could ever dream of, but there are some lessons that we can all take on board and implement when trying to build a community either online or off.</p> <p><a href="https://econsultancy.com/blog/9262-9-things-lady-gaga-can-teach-us-about-community-management/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8702 2012-01-17T11:41:00+00:00 2012-01-17T11:41:00+00:00 Closing comments: is it ever a good idea? Tamara Littleton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/4834/geishaboy500-home-page-post-blog-third.jpg" alt="" width="200" height="112">Is it ever OK to close comments on a blog, Facebook page or online news article? </strong></p> <p>It’s a question we often hear, particularly from companies who’ve found, for a variety of reasons, that their online communities have been flooded with posts that they simply weren’t prepared for. </p> <p>2011 saw some high-profile examples of Facebook page owners taking the decision to block comments.</p><p><a href="https://econsultancy.com/blog/8702-closing-comments-is-it-ever-a-good-idea-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8248 2011-11-09T13:54:00+00:00 2011-11-09T13:54:00+00:00 How to run a Twitterchat: 11 practical tips Michelle Goodall <p><strong>Twitterchats are organised, non-linear, fast-paced conversations using Twitter where participants discuss themes and questions about a given topic. </strong></p> <p>With its speed, ease of use, accessibility and limited character format, Twitter provides an effective tool for individuals to discuss or unite around a theme or topic and Twitterchats have evolved from webchats and forum discussions.<strong> </strong></p> <p>So, how do you plan and run a Twitterchat?</p><p><a href="https://econsultancy.com/blog/8248-how-to-run-a-twitterchat-11-practical-tips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8034 2011-09-26T09:40:43+01:00 2011-09-26T09:40:43+01:00 Five steps to great community engagement Jonathan Beeston <p><strong>'Content is King' is an old phrase but still a true one when it comes to building a brand presence on social media. </strong></p> <p>As Facebook implements more and more ways for users to control exactly what appears in their News Feeds, brands need to be ready to meet the challenges that brings. </p> <p><a href="http://econsultancy.com/uk/blog/7817-as-social-grows-community-manager-roles-proliferate">Community Management</a> is the art and science of engaging your fans and it’s important to view it as a data-driven, long-term, iterative process. Here are a few of my top tips...</p><p><a href="https://econsultancy.com/blog/8034-five-steps-to-great-community-engagement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7561 2011-05-26T13:12:00+01:00 2011-05-26T13:12:00+01:00 Q&A: Qype's Sarah Drinkwater on community management Graham Charlton <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/0203/sarah-blog-thumb.png" alt="" width="100" height="102"><strong>Sarah Drinkwater is UK Community Manager at local listings and review site Qype. </strong></p> <p>I've been talking to Sarah about the challenges of the role, how businesses should respond to negative reviews online, and how local businesses can use <a href="http://www.qype.co.uk/">Qype</a> effectively. </p><p><a href="https://econsultancy.com/blog/7561-q-a-qype-s-sarah-drinkwater-on-community-management/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7214 2011-03-04T09:22:29+00:00 2011-03-04T09:22:29+00:00 Community management: are we all talking about the same thing? Tamara Littleton <p><strong>Something interesting has started happening when we go and talk to prospective clients about online community management services.</strong> </p> <p>There are various companies which specialise in community management and moderation, and have done for a number of years, but agencies (mostly PR and communications agencies, rather than digital ad agencies) are starting to claim expertise in community management, and to be honest, I don’t think they’re talking about the same thing as we are. </p> <p>It’s causing real confusion client-side. While we both work with online communities, I think we need to be clear about the definitions of what we each do, so we can work together more effectively. </p><p><a href="https://econsultancy.com/blog/7214-community-management-are-we-all-talking-about-the-same-thing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4976 2009-11-16T11:36:06+00:00 2009-11-16T11:36:06+00:00 Why newspapers need brand managers Ben LaMothe <p><strong>It's a subject that turns the stomachs of most journalists. After all in journalism, "marketing" and "branding" are dirty words. But given the media fall out as a backdrop for the global recession, it's time that newspapers, and the journalists who write for them, realise that the masthead of their paper is a brand.</strong></p> <p><strong> </strong>Knowing what people think and feel when they see your newspaper's brand is more important than ever.</p><p><a href="https://econsultancy.com/blog/4976-why-newspapers-need-brand-managers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>