Posts tagged with Compete

Smartphone users are ready for more targeted ads


It's already been established that iPhone users are happy spending money on their phones. Just this week AppsFire, found that the average iPhone user has spent $80 on apps for their phone

But the key to the mobile ad market rests in bringing relevant ads to people where they are, on the go. For marketers to succeed with location-based advertising, consumers have to cooperate. Luckily, mobile phone users are proving open to advertising on their phones  — especially when they're relevant. 

And a new survey from Compete has found that smartphone users are ready and willing to get more targeted ads on their phones. 

1 comment

Compete and Ad Impact: What works if not click-throughs?

Display advertising is currently suffering from growing pains. Online marketers are digging themselves out of the click-through ghetto, but the best way to measure the effectiveness of display ads online is still unclear.

This week, web measurement firm Compete launched a new service called Ad Impact that tracks what users do after being exposed to online ads.

It gets to a point about the impact of display advertising: if click-through rates aren't working to measure their effectiveness, what will?

2 comments

Your credit score isn't high enough to see this ad

Want to buy a big ticket item like a house or a car? You need one of two things: cold hard cash or good credit.

But it's possible that your credit score may impact more than what you can buy. In the near future, your credit score could be used to dictate what ads you see when you're browsing the web.

3 comments

Traffic and Audience Measurement - what free tools do you use?

Econsultancy Compete profileI'd be interested to hear what free tools and services people use to gauge levels of traffic and the nature of the audience to any website? 

Obviously this information is useful for competitive intelligence, media planning and buying, search optimisiation, online PR, affiliate marketing etc. 

8 comments