Posts tagged with Competitions

Twitter competitions: how to make the most of your promotions

Competitions on Twitter can be a great way for brands to increase followers, boost engagement and raise awareness of campaigns.

But are you playing by the rules and making the most of your promotions?

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Facebook updates page rules: The good, the bad and the ugly

Facebook promotion rules update: Could this devalue fans?

Facebook announced the latest in its never-ending series of updates last night, with some significant changes to competition and promotion rules.  

While these announcements are ten-a-penny, this latest tweak  could have a fundamental effect on the way many pages are run. 


Six ways to avoid being smothered by die-hard compers

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Competitions have become a regular feature in social media campaigns.

They are common on Facebook and Twitter, starting to get a look in on Google+ and are a regular offering on the altar of blogger outreach.

There is a whole community of digitally savvy “compers” who spend hours each day tracking down the latest competitions. Their logic is sound: if you enter enough random draws then you will eventually win.

Once the comper community knows a brand or blog runs regular competitions they’ll keep a close watch for the next one.

Community sites like Loquax or even MoneySavingExpert allow compers to surface and share other competitions too.


Seven great examples of engaging Pinterest competitions

Competitions are increasingly popular among brands using Pinterest and are a good way to increase the virality of content by encouraging users to spread branded images across the Pinterest network.

It can also be a useful, if slightly cynical way of quickly boosting your number of followers.

This is no different from the way that businesses have been using Facebook for years, and we recently pointed out eight examples of brands that have run Instagram competitions.

Our new Pinterest for Business Best Practice Guide includes advice on how to run competitions on the platform, including analysis of real life examples.


Planning to succeed in MENA? Think competitions, contests and sweepstakes

Contests and sweepstakes are lucrative in every market, but they're especially important in the Middle East, but these have to be planned and well thought of in advance.


WIN a signed copy of Crush It, by @garyvee

Crush It, by Gary VaynerchukAnybody who has met Gary Vaynerchuk – or seen one of his videos / keynotes - will tell you that he is a one-man whirlwind of ideas, passion and drive.

Gary has managed to condense some of his key ideas into a book called Crush It, which is aimed at wannabe entrepreneurs (and anybody who doesn’t enjoy what they’re doing for a living). 

I had dinner with Gary last month and he suggested doing a Crush It giveaway for Econsultancy members. And sure enough, I now have 25 signed copies of his book at Econsultancy HQ and they're all up for grabs...