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Posts tagged with Competitive Analysis

A six step guide to using Twitter for competitor analysis

Competitor analysis is an excellent way for businesses to map out their fledgling social strategy or give existing social channels a shot in the arm.

After all it pays to learn from the best and the beauty of social is that a huge amount of useful data is publicly available.

It does take time and a bit of skill to mine that data, but luckily there are a number of free tools available to automate at least part of the process.

To this end, I’ve come up with a six stage plan that will at least get your business on the road to completing a competitor analysis on Twitter, which will help to identify the influencers within your industry and the type of content that drives relevant conversations.