Posts tagged with Competitor Analysis

A six step guide to using Twitter for competitor analysis

Competitor analysis is an excellent way for businesses to map out their fledgling social strategy or give existing social channels a shot in the arm.

After all it pays to learn from the best and the beauty of social is that a huge amount of useful data is publicly available.

It does take time and a bit of skill to mine that data, but luckily there are a number of free tools available to automate at least part of the process.

To this end, I’ve come up with a six stage plan that will at least get your business on the road to completing a competitor analysis on Twitter, which will help to identify the influencers within your industry and the type of content that drives relevant conversations.


Website competitive analysis and review: a guide for marketers

Apples & Oranges - They Don't Compare

Website competitive analysis is important, but it’s often done for the wrong reasons. In my opinion, there’s nothing better than measuring your progress against your own performance, plans or targets.

However, it’s inevitable that at some point during your marketing career you’ll be asked to complete a competitive analysis or review.

If you’ve been asked to review your website, or a client’s site then you’ll want to make sure you’re doing a good job.

Below, I've listed some hints and pointers for conducting a robust and efficient analysis, I hope you'll find these useful.