tag:econsultancy.com,2008:/blog/tags/comscore Posts tagged with "comScore" from the Econsultancy blog 2017-08-30T15:00:00+01:00 tag:econsultancy.com,2008:BlogPost/69381 2017-08-30T15:00:00+01:00 2017-08-30T15:00:00+01:00 The Google-Facebook duopoly extends to mobile apps: What can marketers do? Patricio Robles <p><strong>According to comScore's <a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/The-2017-US-Mobile-App-Report">newly-published</a> <em>2017 U.S. Mobile Apps Report</em>, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.</strong></p> <p>But for marketers looking to use mobile apps to reach consumers, there's some not-so-good news: slightly more than half of smartphone users don't download any new apps in a given month, and of those who do, the highest percentage download just a single app.</p><p><a href="https://econsultancy.com/blog/69381-the-google-facebook-duopoly-extends-to-mobile-apps-what-can-marketers-do/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68086 2016-07-20T12:30:00+01:00 2016-07-20T12:30:00+01:00 Ads on premium sites drive 67% greater brand lift Patricio Robles <p><strong>Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.</strong></p> <p>But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.</p><p><a href="https://econsultancy.com/blog/68086-ads-on-premium-sites-drive-67-greater-brand-lift/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68042 2016-07-07T15:04:02+01:00 2016-07-07T15:04:02+01:00 Snapchat’s user base is getting older: How should marketers respond? Patricio Robles <p><strong>Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on <a href="https://econsultancy.com/blog/67733-the-facebook-context-collapse-how-decline-in-personal-sharing-might-affect-brands">Facebook</a> and <a href="https://www.theinformation.com/sharing-decline-blurs-instagrams-picture">Instagram</a>.</strong></p> <p>But Snapchat is itself changing.</p><p><a href="https://econsultancy.com/blog/68042-snapchat-s-user-base-is-getting-older-how-should-marketers-respond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67004 2015-10-06T10:05:59+01:00 2015-10-06T10:05:59+01:00 Are mobile apps bottom of the marketing funnel? Patricio Robles <p><strong>The mobile web is maturing and a growing number of companies with native apps now have enough user data to start evaluating the long-term ROI. </strong></p> <p>So it's no surprise that the mobile web versus native app debate is taking on new dimensions.</p><p><a href="https://econsultancy.com/blog/67004-are-mobile-apps-bottom-of-the-marketing-funnel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66505 2015-05-28T15:55:00+01:00 2015-05-28T15:55:00+01:00 comScore: the desktop is far from dead Patricio Robles <p><strong>Thanks to the proliferation of smart phones, mobile has seemingly taken over the web, forcing companies to build mobile-friendly experiences, <a href="https://econsultancy.com/blog/66334-google-s-mobilegeddon-which-sites-stand-to-lose-out">or else</a>.</strong></p> <p>But that doesn't mean that the desktop is dead. </p><p><a href="https://econsultancy.com/blog/66505-comscore-the-desktop-is-far-from-dead/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62376 2013-03-21T18:02:00+00:00 2013-03-21T18:02:00+00:00 The trillion dollar ecommerce pie: are you getting your slice? Ari Shpanya <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/1050/usd-1_trillion_dollars-ecommerce-home-page-post-blog-third.jpg" alt="">First the $1 trillion part: According to a recent report from eMarketer, <a href="http://econsultancy.com/uk/reports/e-commerce-best-practice-compendium">ecommerce</a> topped the trillion-dollar mark for the first time in 2012.</strong></p> <p>This was not a one-time fluke, or even something unexpected, on the contrary, this number is expected to rise: The <em>National Retail Federation</em> and <em>Shop.org </em>both reported that eRetail spending grew by 15% over 2012. </p> <p>ComScore recently reported that ecommerce <a href="http://www.comscore.com/Insights/Events_and_Webinars/Webinar/2013/State_of_the_Online_Retail_Economy_Q4_2012">represented 10% of all discretionary dollars</a> spent in 2012 and that web sales for 2013 are expected to increase from 9 to 12%</p> <p>How can you get your slice? Truly, a trillion dollar question. We have prepared some tips that can help you on your way to having your pie and eating it as well.</p><p><a href="https://econsultancy.com/blog/62376-the-trillion-dollar-ecommerce-pie-are-you-getting-your-slice/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10739 2012-09-20T11:37:00+01:00 2012-09-20T11:37:00+01:00 3.3m UK consumers scanned a QR code in Q2 David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3556/qr_-blog-third.png" alt="" width="120">More than 3m UK consumers used their smartphone to scan QR codes in Q2, according to new data from a comScore survey of 15,000 consumers.</strong></p> <p>This equates to 11.4% of the total smartphone audience and represents a year-on-year growth of 43%.</p> <p>But the data suggests that other European nations have actually been quicker on the uptake than the UK. For example, 18.6% of German smartphone owners scanned a <a href="http://econsultancy.com/uk/blog/9777-six-qr-code-campaigns-that-actually-worked">QR code</a> in Q2, a YoY growth of 128%.</p> <p>While in Spain 16% of users have used the technology, up a massive 218% from the same period last year.</p><p><a href="https://econsultancy.com/blog/10739-3-3m-uk-consumers-scanned-a-qr-code-in-q2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10490 2012-08-07T10:57:44+01:00 2012-08-07T10:57:44+01:00 55% of shoppers abandon carts due to shipping costs: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/1985/van.jpeg" alt="" width="200" height="128">A large proportion of abandoned shopping carts are unavoidable as consumers never really intended to make a purchase in the first place.</strong></p> <p>Data from <a href="http://www.comscore.com/">comScore</a> shows that 57% of consumers have abandoned a purchase as they were only window shopping while <a href="http://econsultancy.com/uk/blog/10052-free-shipping-and-delivery-timing-are-key-for-customer-satisfaction">56% said they abandoned a transaction as they were just saving items for later.</a></p> <p>However the next three most popular reasons for abandoning a shopping cart were all to do with shipping costs.</p> <p>A separate survey that we conducted last year found that <a href="http://econsultancy.com/uk/blog/7730-why-do-consumers-abandon-online-purchases">74% of respondents had abandoned a basket due to high delivery charges,</a> while a survey by Trimble found that <a href="http://econsultancy.com/uk/blog/10468-40-of-online-shoppers-are-willing-to-pay-for-next-day-delivery">more than half of respondents (58%) would choose free or discounted shipping as the main way to improve e-commerce.</a></p><p><a href="https://econsultancy.com/blog/10490-55-of-shoppers-abandon-carts-due-to-shipping-costs-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10435 2012-07-27T11:22:00+01:00 2012-07-27T11:22:00+01:00 23% of UK smartphone owners access retail sites on their device David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1631/samsung_image-blog-thumb.png" alt="" width="100" height="114">The number of m-commerce shoppers nearly doubled in five of Europe’s biggest markets in the past 12 months, according to new stats from <a href="http://www.comscore.com/">comScore</a>.</strong></p> <p>One in six smartphone users in the EU5 (France, Germany, Italy, Spain and the UK) now accesses online retail stores and apps on their device, while one in eight users has completed a transaction on their phone.</p> <p>Typically smartphones shoppers <a href="http://econsultancy.com/uk/blog/8731-tablet-shoppers-spend-21-more-than-other-consumers">convert at a much lower rate than tablet or desktop users</a>, but the comScore study shows that the market is still growing.</p> <p>In May this year 16.6% of EU5 smartphone owners accessed retail sites or apps, a 4.6% increase year-on-year.</p><p><a href="https://econsultancy.com/blog/10435-23-of-uk-smartphone-owners-access-retail-sites-on-their-device/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10187 2012-06-26T13:01:06+01:00 2012-06-26T13:01:06+01:00 Banner ads: the more people click, the more they buy David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0197/criteo_logo-blog-third.png" alt="" width="200" height="61">A new report into the efficacy of banner ads claims to dispel myths about low CTRs and conversions.</strong></p> <p>Published by display ad firm Criteo, <a href="http://www.criteo.com/us/success-stories?cat=37">the report</a> is essentially a rebuttal to a comScore research paper from 2008 entitled ‘<a href="http://www.comscore.com/Press_Events/Presentations_Whitepapers/2008/How_Online_Advertising_Works_Whither_The_Click">How Online Advertising Works: Whither the Click</a>?’ </p> <p>ComScore found that a small subset of people, less than 10% of all internet browsers,  were responsible for more than 80% of all clicks.</p> <p>It concluded that those who click on banner ads tend to be younger and with low income, so were “hardly an attractive target segment for most advertisers”.</p> <p>Criteo disputes these findings, claiming that people who click ads are more likely to make a purchase, and the more ads a user clicks on the more products they will buy.</p> <p>The report highlights several ‘myths’ about banner ads, and then seeks to dispel each one...</p><p><a href="https://econsultancy.com/blog/10187-banner-ads-the-more-people-click-the-more-they-buy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10088 2012-06-11T21:13:00+01:00 2012-06-11T21:13:00+01:00 Does Facebook work for marketers? comScore says yes Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/9532/Facebook_logo_1.png" alt="" width="71" height="71">Since going public in what may be remembered as one of biggest IPO disasters ever, Facebook has come under fire as industry observers question the efficacy of its ad offerings.</strong></p> <p>But is all of the criticism of Facebook deserved? No, at least according to comScore.</p><p><a href="https://econsultancy.com/blog/10088-does-facebook-work-for-marketers-comscore-says-yes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10052 2012-06-06T15:17:58+01:00 2012-06-06T15:17:58+01:00 Free shipping and delivery timing are key for customer satisfaction David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/9544/comscroe.png" alt="" width="159" height="33">Deliveries and returns are an inescapable part of e-commerce, yet there are few accepted norms within the industry.</strong></p> <p>Delivery times and cost vary across retailers and product categories, and can have a major impact on a consumer’s purchase decision.</p> <p>To find out what consumers expect from online retailers, UPS and comScore have published the findings of <a href="http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/Online_Shopping_Customer_Experience_Study">a survey of more than 3,000 US consumers.</a></p> <p>Free and discounted shipping are cited as key factors, as are delivery timing and communication.</p><p><a href="https://econsultancy.com/blog/10052-free-shipping-and-delivery-timing-are-key-for-customer-satisfaction/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10039 2012-06-04T16:46:53+01:00 2012-06-04T16:46:53+01:00 Salesforce buddies up with Buddy Media for $745m Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9500/salesforce_logo-blog-third.jpg" alt="" width="200" height="151">Over the past several years, many of the world's largest brands have increasingly looked to establish better relationships with consumers by investing heavily in social media.</strong></p> <p>Now, some of the biggest names in software are investing heavily in startups built to help brands manage their social media initiatives.</p><p><a href="https://econsultancy.com/blog/10039-salesforce-buddies-up-with-buddy-media-for-745m/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9718 2012-04-27T17:45:02+01:00 2012-04-27T17:45:02+01:00 Kindle Fire now represents over half of Android tablets: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/8243/kindlefire-blog-third.jpg" alt="" width="200" height="178">Thanks to testimony in the Oracle-Google lawsuit over the use of Java in Android, <a href="http://www.appleinsider.com/print/12/04/25/exhibits_in_oracle_case_show_google_expected_android_to_take_33_of_ipad_market_in_2010.html">we now know</a> just how high Google's hopes for Android were in 2011.</strong></p><p>According to Google VP Andy Rubin, the search giant was looking for Android tablets to account for 33% of the tablet market last year. The good news for Google was that the launch of Amazon's Kindle Fire may have brought Google within striking distance of that figure.</p><p><a href="https://econsultancy.com/blog/9718-kindle-fire-now-represents-over-half-of-android-tablets-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9493 2012-04-02T11:36:00+01:00 2012-04-02T11:36:00+01:00 Wall Street marketers take responsibility for poor reputation Vikki Chowney <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7467/wall_street-blog-third.jpeg" alt="" width="200" height="150">Communications and marketing executives at 150 US-based financial firms have admitted that the responsibility for poor reputation lies with them, according to the 2012 Makovsky Wall Street Reputation Study.</strong></p> <p>96% of the group said that they invite negative public perception by their actions or inactions, while negative public perception topped the list of challenges these firms must overcome in the next year.</p><p><a href="https://econsultancy.com/blog/9493-wall-street-marketers-take-responsibility-for-poor-reputation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9224 2012-03-06T10:57:30+00:00 2012-03-06T10:57:30+00:00 Juniper predicts TV viewing via tablets will grow to 3 hours a month by 2014 David Moth <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/6579/juniper_logo-blog-third.png" alt="" width="200" height="76"></p> <p><strong>TV viewing via tablets is predicted to increase to just over three hours per month by 2014, according to a new report from Juniper Research.</strong></p> <p>The increase is attributed to growing user satisfaction and the availability of a wider range of content.</p> <p>The report, ‘Mobile TV; Applications, Devices and Opportunities 2012-2016’, states that the increase will be most apparent in North America because of the existing popularity of services like Netflix and Hulu.</p><p><a href="https://econsultancy.com/blog/9224-juniper-predicts-tv-viewing-via-tablets-will-grow-to-3-hours-a-month-by-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9078 2012-02-21T09:32:54+00:00 2012-02-21T09:32:54+00:00 US web users watched 40bn online videos in January David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/6084/comscroe.png" alt="" width="159" height="33">More than 181m US internet users watched a combined total of 40bn online videos in January according to data from comScore.</strong></p> <p>Google sites, driven overwhelmingly by YouTube, ranked top with 152m unique viewers, followed by music video website VEVO with 51m and Yahoo sites with 49m.</p><p><a href="https://econsultancy.com/blog/9078-us-web-users-watch-40bn-online-videos-in-january/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8848 2012-01-31T09:47:40+00:00 2012-01-31T09:47:40+00:00 Websites crucial to CPG brands: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/5315/shopping-blog-thumb.jpg" alt="" width="100" height="133">Major CPG brands spend eye-popping sums of money every year across multiple channels trying to convince consumers to buy their products when they walk into the supermarket.</strong></p> <p>When it comes to how that money is spent, you're probably more likely to think about high-profile television campaigns than you are to, say, websites. After all, a funny television ad for a cereal probably seems more appealing than a cereal website.</p><p><a href="https://econsultancy.com/blog/8848-websites-crucial-to-cpg-brands-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8806 2012-01-26T12:37:00+00:00 2012-01-26T12:37:00+00:00 How social influences 'Millennials' shopping decisions: infographic Vikki Chowney <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/5174/millenials-blog-third.jpeg" alt="" width="200" height="139">With comScore reporting that ‘Millennials’ (those born between 1981 and 2000) now control $170bn in the US alone, brands that haven’t already woken up to the buying power of this tech-savvy generation must now finally be paying attention. Hopefully.</strong></p> <p>This 79m strong group (again, just in the US) doesn’t trust what it sees on TV – and 88% are now online. But what part does social play in changing their buying habits?</p><p><a href="https://econsultancy.com/blog/8806-how-social-influences-millennials-shopping-decisions-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8805 2012-01-26T11:53:37+00:00 2012-01-26T11:53:37+00:00 Smartphone penetration hits 42% across 'EU5' David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/5172/comscroe-blog-thumb.png" alt="" width="100" height="21">Smartphone penetration reached 42% across the UK, France, Italy, Spain and Germany (EU5) in October, compared to 39% in the US.</strong></p> <p>The data from comScore shows that Symbian is the dominant operating system in the EU5 with 32% market share, compared to 28% for Android and 21% for iOS.</p><p><a href="https://econsultancy.com/blog/8805-smartphone-penetration-hits-42-across-eu5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8746 2012-01-20T09:26:54+00:00 2012-01-20T09:26:54+00:00 31% of ad impressions are never even seen Vikki Chowney <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/4956/comscore-blog-thumb.jpg" alt="" width="100" height="100">This week comScore announced the launch of its first ad-verification tool called ‘Validated Campaign Essentials’, alongside a suggestion that over a third of ad impressions on the web are never even seen.</strong></p> <p> It’s not surprising that’s there’s waste, but the sheer volume of this claim - and the fact that it's been validated by data from 12 leading brands - is sure to raise a few eyebrows.</p><p><a href="https://econsultancy.com/blog/8746-31-of-ad-impressions-are-never-even-seen/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8603 2012-01-05T10:00:05+00:00 2012-01-05T10:00:05+00:00 US online holiday retail haul hits $37.2bn Patricio Robles <p><strong>As of mid-December 2011, six of the largest online spending days ever in the United States <a href="http://econsultancy.com/us/blog/8481-holiday-online-spending-approaching-25bn-report">had been seen</a> during the holiday shopping season. </strong></p> <p>So it's not surprising that the holiday shopping season of November and December of last year proved to be the biggest ever.</p><p><a href="http://www.comscore.com/Press_Events/Press_Releases/2012/1/U.S._Online_Holiday_Shopping_Season_Reaches_Record_37.2_Billion_for_November-December_Period">According to</a> comScore, the total haul for online retailers was a whopping $37.2bn, up 15% from the prior year.</p><p><a href="https://econsultancy.com/blog/8603-us-online-holiday-retail-haul-hits-37-2bn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8481 2011-12-12T15:48:19+00:00 2011-12-12T15:48:19+00:00 Holiday online spending approaching $25bn: report Patricio Robles <p><strong>Online and multichannel retailers pulled out their big guns in an effort to entice shoppers to open their wallets this holiday shopping season. </strong></p> <p>Early sales and heavy discounts figured prominently in their strategies, leading some to wonder whether they'd do too much, too early, leading to a drop-off in sales as the season progressed.</p> <p>We quickly learned that the strong start sparked by Thanksgiving Day sales <a href="http://econsultancy.com/us/blog/8374-online-holiday-shopping-season-off-to-strong-start-report">didn't apear</a> to have a negative impact on Black Friday, and a strong Black Friday <a href="http://econsultancy.com/us/blog/8396-following-a-strong-black-friday-cyber-monday-delivers-a-billion-plus-in-sales">didn't stop </a>consumers from spending on Cyber Monday.</p> <p>But how are things going now?</p><p><a href="https://econsultancy.com/blog/8481-holiday-online-spending-approaching-25bn-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8451 2011-12-07T15:20:00+00:00 2011-12-07T15:20:00+00:00 Buddy Media and comScore announce partnership Vikki Chowney <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/3944/buddy-media-logo-blog-thumb.jpeg" alt="" width="100" height="19"><strong>Buddy Media and comScore have partnered to combine the latter’s panel-based consumer insight with the former’s real-time engagement data and social suite.</strong></p> <p>Michael Lazerow, Buddy Media’s CEO, said on the company’s blog that the lack of adequate cooperation among infrastructure players is stunting social marketing success - and that this was the first in a series of partnerships aiming to change this for the better.</p><p><a href="https://econsultancy.com/blog/8451-buddy-media-and-comscore-announce-partnership/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8396 2011-11-30T17:34:21+00:00 2011-11-30T17:34:21+00:00 Following a strong Black Friday, Cyber Monday delivers a billion-plus in sales Patricio Robles <p><strong>Would a Thanksgiving and Black Friday <a href="http://econsultancy.com/us/blog/8338-will-online-retailer-thrive-because-of-an-early-black-friday">push</a> that saw retailers pushing online deals as hard as they were pushing offline deals have a negative impact on Cyber Monday? </strong></p> <p>Some retail industry observers argued that retailers eager to make Black Friday a multichannel event might simply shift purchases that would have come on Cyber Monday. </p><p>Holiday shoppers <a href="http://econsultancy.com/us/blog/8374-online-holiday-shopping-season-off-to-strong-start-report">sprinted</a> to snatch up bargains last week, so were the cautious observers right?</p><p><a href="https://econsultancy.com/blog/8396-following-a-strong-black-friday-cyber-monday-delivers-a-billion-plus-in-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8174 2011-10-21T14:20:00+01:00 2011-10-21T14:20:00+01:00 Mobile social media audience up 37%: report Patricio Robles <p><strong>Social media is big. Mobile is big. So it shouldn't come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly.</strong></p> <p><a href="http://www.comscore.com/Press_Events/Press_Releases/2011/10/Social_Networking_On-The-Go_U.S._Mobile_Social_Media_Audience_Grows_37_Percent_in_the_Past_Year">According to</a> comScore, the number of mobile users in the United States ages 13 and up who accessed a social networking or blog website has grown a whopping 37% in the past year. </p> <p>What's more: nearly 50% of these users are social networking on a daily basis using their mobile devices.</p><p><a href="https://econsultancy.com/blog/8174-mobile-social-media-audience-up-37-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7864 2011-08-09T15:45:00+01:00 2011-08-09T15:45:00+01:00 U.S. ecommerce spending still growing at a double-digit clip: report Patricio Robles <p><strong>Online retail in the United States is what most of us would consider a 'mature market', but that doesn't mean that its days of double-digit growth are behind it.</strong></p> <p><a href="http://www.prnewswire.com/news-releases/comscore-reports-375-billion-in-q2-2011-us-retail-e-commerce-spending-up-14-percent-vs-year-ago-127237503.html">According to</a> comScore, online retail spending hit $37.5bn in the second quarter of 2011, up from just under $33bn in the second quarter of 2010. That marks a 14% year-over-year jump.</p><p><a href="https://econsultancy.com/blog/7864-u-s-ecommerce-spending-still-growing-at-a-double-digit-clip-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7623 2011-06-08T17:52:00+01:00 2011-06-08T17:52:00+01:00 Number of mobile advertisers jumps: report Patricio Robles <p><strong>For many years, mobile has been the '<em>next big thing</em>' for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms.<br></strong></p> <p>The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the U.S. running mobile campaigns has grown exponentially in the past two years.</p><p><a href="https://econsultancy.com/blog/7623-number-of-mobile-advertisers-jumps-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7535 2011-05-18T13:50:40+01:00 2011-05-18T13:50:40+01:00 Free shipping is here to stay, but challenges exist Patricio Robles <p><strong>There may be no free lunches in life, but don't tell that to consumers who love their <a href="http://econsultancy.com/us/blog/2163-free-shipping-lots-of-sales">free shipping</a>.</strong></p> <p>Thanks in large part to consumers' desire to get something for nothing, free shipping has become a common part of the online shopping experience. How common? <a href="http://techcrunch.com/2011/05/17/almost-half-of-all-online-orders-now-include-free-shipping/">According to</a> comScore, nearly half of online orders in Q1 2011 were delivered free of charge.</p><p><a href="https://econsultancy.com/blog/7535-free-shipping-is-here-to-stay-but-challenges-exist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7374 2011-04-05T13:30:00+01:00 2011-04-05T13:30:00+01:00 Android versus iOS: the cold hard truth Patricio Robles <p><strong><a href="http://comscore.com/Press_Events/Press_Releases/2011/4/comScore_Reports_February_2011_U.S._Mobile_Subscriber_Market_Share">According to</a> comScore, iOS mobile devices captured 25% of the market in February 2011. That's up only slightly from November 2010, despite the introduction of the iPhone on Verizon's network. </strong></p> <p>On the other hand, iOS' biggest competitor (in the eyes of many), Google's Android, has grown 7% since November 2010, and now commands 33% of the smart phone subscriber market in the United States.</p><p>As venture capitalist Fred Wilson sees it, this is solid proof that everyone should be focusing on Android over iOS. </p><p><a href="https://econsultancy.com/blog/7374-android-versus-ios-the-cold-hard-truth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7319 2011-03-23T16:03:00+00:00 2011-03-23T16:03:00+00:00 Patent wars come to web analytics Patricio Robles <p><strong>In today's competitive market, building a great technology company requires great ideas, great execution and great intellectual property. </strong></p> <p>Increasingly, however, it also requires something else: a great number of attorneys.</p><p><a href="https://econsultancy.com/blog/7319-patent-wars-come-to-web-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6843 2010-11-11T20:48:51+00:00 2010-11-11T20:48:51+00:00 Has digital bled the creativity out of advertising? Tameka Kee <p><strong><img style="float: right;" src="http://farm4.static.flickr.com/3305/4587005261_78f1dc2c38_s.jpg" alt="Click-through rate" width="75" height="75">Optimization and targeting. Segmentation and analytics. There are countless tools that let digital marketers track the effectiveness of their campaigns, and even tweak them on the fly for a better ROI. And yet, when it comes to accepting new ad formats and strategies, there are still cries for "better metrics" and "more accountability."</strong></p><p>What of creativity? Don’t ads need to be engaging and beautiful enough to attract a click (if that’s the metric you’re going for) in the first place?</p><p><a href="https://econsultancy.com/blog/6843-has-digital-bled-all-the-creativity-out-of-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6835 2010-11-11T00:15:17+00:00 2010-11-11T00:15:17+00:00 Hulu’s voodoo: Optimized online video ads lead to double the revenue in 2010 Tameka Kee <p><strong><img style="float: right;" src="http://farm3.static.flickr.com/2548/3887351556_ec7177c1b1_t.jpg" alt="Hulu screengrab" width="100" height="64">Hulu has finally shed light on how much money it's bringing in. At the <a title="NewTeeVeeLive" href="http://gigaom.com/video/hulu-brings-in-the-dough-240m-of-revenue-in-2010/">NewTeeVee Live event</a>, CEO Jason Kilar said Hulu would close out 2010 with over $240 million in revenue. That’s double the $108 million it made last year, and a nice benchmark for comparison to online video platforms across the board.  </strong></p> <p> It’s very strong growth, particularly when gauged against the overall US online video ad market. eMarketer predicts advertisers will spend roughly $1.5 billion on online video ads in 2010. Hulu’s $240 million equates to a roughly 16% share of that market. So how has the company attracted so much demand? </p><p><a href="https://econsultancy.com/blog/6835-hulus-voodoo-optimized-online-video-ads-lead-to-double-the-revenue-in-2010/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6272 2010-07-19T15:47:31+01:00 2010-07-19T15:47:31+01:00 Reddit's dream: I'll trade you all of these page views for all of your money Patricio Robles <p><strong><img style="float: right;" src="http://farm4.static.flickr.com/3050/2592234300_85ae78cc8e_m.jpg" alt="" width="101" height="152">Last week, I wrote about popular user-generated news site Reddit, which, despite being owned by Conde Nast, finds itself having money problems.</strong></p><p>To solve them, at least temporarily, <a href="http://econsultancy.com/blog/6224-reddit-to-users-please-help-us">it asked</a> for donations. And it got plenty of them -- approximately 6,000. Calling the fundraising campaign a "<em>triumph</em>," a member of Reddit's team also wrote, "<em>It's given everyone involved with reddit a good kick in the pants right when we needed it.</em>"</p><p><a href="https://econsultancy.com/blog/6272-reddit-s-dream-i-ll-trade-you-all-of-these-page-views-for-all-of-your-money/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6220 2010-07-08T23:43:37+01:00 2010-07-08T23:43:37+01:00 comScore: Android is slowly closing in on the iPhone Meghan Keane <p><strong><img style="float: right;" src="http://farm5.static.flickr.com/4135/4775152585_986bdfc1f4_m.jpg" alt="" width="260" height="222">Could 2010 be the year of the Google phone? Google has taken a different approach from smartphone competitor Apple. Rather than cornering the market with one killer product launch per year, the search giant has proliferated multiple handsets with different feature sets and price ranges. And the strategy appears to be paying off. </strong></p> <p><a href="http://www.prnewswire.com/news-releases/comscore-reports-may-2010-us-mobile-subscriber-market-share-98031904.html">According to comScore</a>, Android phones grew 45% in marketshare from February to March this year. What's more, Android is the only major smartphone growing its share of the mobile market. Google may have Steve Jobs to thank for that. </p><p><a href="https://econsultancy.com/blog/6220-comscore-android-is-slowly-closing-in-on-the-iphone/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6166 2010-06-29T17:00:44+01:00 2010-06-29T17:00:44+01:00 Flash and rich media a substantial portion of US ad impressions Rebecca Lieb <p><img style="float: right;" src="http://farm5.static.flickr.com/4138/4746261356_242c409f9c_o.jpg" alt="display ad creative formats" width="232" height="200"><strong>Flash may not be Steve Jobs' favorite ad technology, but it, together with other rich media applications, accounts for a hefty 40 percent of online display advertising impressions.</strong></p> <p>The finding was released by <a title="comscore creative" href="http://comscore.com/Press_Events/Press_Releases/2010/6/Flash_and_Rich_Media_Ads_Represent_40_Percent_of_U.S._Online_Display_Ad_Impressions" target="_blank">comScore</a> in study of the sizes, formats, and types of display ads used by advertisers on publisher sites.</p> <p>In April of this year, nearly 60 percent of US display ad impressions standard GIF or JPEG. The latter accounted for 42.4 percent of ad impressions. </p><p><a href="https://econsultancy.com/blog/6166-flash-and-rich-media-a-substantial-portion-of-us-ad-impressions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6096 2010-06-16T19:43:06+01:00 2010-06-16T19:43:06+01:00 Online news commands highest CPM Rebecca Lieb <p><img style="float: right;" src="http://www.realclearpolitics.com/blog/upload/2005/10/nyt.jpg" alt="new york times" width="191" height="320"><strong>Online news sites may get fewer impressions, but they command the highest online advertising CPM, according to data just released by comScore's Ad Metrix.  The average online newspaper site CPM was $7 in April, higher than each of the other top site categories and nearly three times the $2.52 average CPM for the total U.S. internet.</strong></p> <p>These hard<strong> </strong>numbers underscore more concretly findings released simultaneously by the Online Publishers Association. In a report entitled "A Sense of Place: Why Environments Matter," the OPA, in conjunction with Harris Interactive, finds higher consumer trust and loyalty to content sites as compared to portals and social media sites.</p><p><a href="https://econsultancy.com/blog/6096-online-news-commands-highest-cpm/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5998 2010-05-27T22:53:13+01:00 2010-05-27T22:53:13+01:00 comScore: Flash buying sites are making people spend more money online Meghan Keane <p><strong><img style="float: right;" src="http://farm5.static.flickr.com/4072/4645163445_ea00fcd49a_m.jpg" alt="">Group buying sites are growing like weeds in the digital commerce space. Every day it seems there's a new one offering discounts to expensive restaurants or a new approach to the flash sale. That's because the category is bringing in revenue hand over fist. <br></strong></p> <p>Just yesterday, I wrote about how <a href="http://econsultancy.com/blog/5984-tcdisrupt-the-future-of-commerce-lies-in-gaming">these sites are using gaming tactics to separate shoppers from their money</a>. And today <a href="http://www.comscore.com/">comScore</a> released some numbers that help explain the growing popularity of these sites. In addition to the great revenue they bring in, they're actually getting people to spend considerably more money online. </p><p><a href="https://econsultancy.com/blog/5998-comscore-flash-buying-sites-are-making-people-spend-more-money-online/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5988 2010-05-27T11:30:00+01:00 2010-05-27T11:30:00+01:00 ComScore tries to befriend small publishers, startups Patricio Robles <p><strong>When major advertisers and agencies are looking to buy media online, they typically turn to companies like comScore and Nielsen for audience measurement data. That makes these companies extremely important to publishers.</strong></p><p>Unfortunately, smaller publishers and startups in most cases simply can't afford to jump in bed with the comScores and Nielsens of the world. That has created opportunity for upstart competitors like Quantcast and Compete, which are aiming to away at their positions in the market.</p><p><a href="https://econsultancy.com/blog/5988-comscore-tries-to-befriend-small-publishers-startups/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5709 2010-04-06T20:10:09+01:00 2010-04-06T20:10:09+01:00 Mobile: Less phone, more data Rebecca Lieb <p><img style="float: right;" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/06/smartphone4.jpg" alt="mobile data" width="200" height="131"><strong>Two recent studies this week underscore a trend obvious not only to smartphone owners (a segment rapidly achieving dominance in the mobile phone market), but also to those early adopters of Kindles, iPads and the like. What matters in mobile is the data, not the vox.</strong></p><p><a href="https://econsultancy.com/blog/5709-mobile-less-phone-more-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5294 2010-01-25T09:32:14+00:00 2010-01-25T09:32:14+00:00 Is comScore extorting publishers? Not quite Patricio Robles <p><strong><img style="float: right;" src="http://farm3.static.flickr.com/2039/2105268510_fc8ff82eab_m.jpg" alt="" width="139" height="93">How much traffic does your website get? On the surface, it seems like it should be an easy question to answer. But unfortunately, it isn't so cut-and-dry. Companies like comScore are in the business of helping publishers and advertisers find the answer, but according to Jason Calacanis, comScore is running an "<em>extortion ring</em>".</strong></p> <p>In a fiery post this weekend, he rails against comScore, calling it the "<em>technology industry’s biggest bully</em>" and even suggesting that traders short the company's stock.</p><p><a href="https://econsultancy.com/blog/5294-is-comscore-extorting-publishers-not-quite/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4969 2009-11-13T00:04:00+00:00 2009-11-13T00:04:00+00:00 Coupons and discounts sustain etailers Meghan Keane <p><strong>The economy has been making some hints at ressurgance in the past few months, but it's nowhere near a complete rebound, and according to ComScore today, most of the bright spots in third quarter are only relative to the dismal results that occured last year. During its quarterly report </strong><strong>"State of the US Online Retail Economy," ComScore chairman Gian Fulgoni characterized a generally dismal third quarter for retailers.<br></strong></p> <p>However, it's not all bad. Amid struggling revenues and rising unemployment, some retailers are increasing conversion rates and site visitations. What's their secret? Low prices and reliable online experiences. And there is promise in the fact that young, upper income earners are opening up their wallets again. <strong><br></strong></p><p><a href="https://econsultancy.com/blog/4969-coupons-and-discounts-sustain-etailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4720 2009-10-01T22:54:00+01:00 2009-10-01T22:54:00+01:00 16% of web users click on banner ads. Are display ads dead? Meghan Keane <p><strong>Display ad purveyors have desperately been trying to climb out from under the thumb of click-through rates, and a new study from comScore shows that they better do so quickly. The number of people who have clicked on display ads has dropped 50% in the last year. Even worse, only 8% of people online accounted for 85% of the display ad clicks.</strong></p><p><a href="https://econsultancy.com/blog/4720-16-of-users-click-on-banners-are-display-ads-dead/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4658 2009-09-22T14:16:00+01:00 2009-09-22T14:16:00+01:00 Omniture's acquisition by Adobe has people saying "Huh?" Bryan Eisenberg <p><strong>On the heels of Adobe's quarterly earning call, where they announced the grim news about software sales, they also announced the acquisition of Omniture. Is this a play to be a player in the analytics market, to have a strong presence in the SAAS space, to take advantage of Omniture's recurring revenue model, or something else?</strong></p><p><a href="https://econsultancy.com/blog/4658-omniture-s-acquisition-has-people-saying-huh/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4589 2009-09-09T22:49:00+01:00 2009-09-09T22:49:00+01:00 Nielsen's online television meter won't be useful until 2011 Meghan Keane <p><strong><img style="float: right;" src="http://farm3.static.flickr.com/2603/3905170002_ed8e992eaa.jpg" alt="" width="250" height="175">This week, Nielsen announced its new "Internet Meter" will be available by the end of the year. But it won't actually be useful until 2011. And the cable companies' plans for <a href="http://econsultancy.com/blog/4466-tv-everywhere-may-not-be-anywhere-until-2014">TV Everywhere</a> are likely to be put off until 2014. While television companies are talking a lot about putting their premium content online, it could be awhile before this becomes serious business.</strong></p><p><a href="https://econsultancy.com/blog/4589-nielsen-s-online-television-meter-won-t-be-available-until-2011/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4453 2009-08-17T23:09:35+01:00 2009-08-17T23:09:35+01:00 As back-to-school spending decreases, online marketing matters even more Meghan Keane <p><strong><img style="float: right;" src="http://farm1.static.flickr.com/66/204934333_7738d2e5a9.jpg" alt="" width="250" height="202">The end of the summer is usually a high point for retailers. But it's mid-August and registers have not been ringing at their usual rate. In fact, back-to-school revenues are the lowest they've been in over a decade. </strong></p> <p>That spells bad news for the 2009 economy. But if there's one thing that is becoming more important in the moving of consumer goods, it is online marketing.</p><p><a href="https://econsultancy.com/blog/4453-as-back-to-school-spending-decreases-online-marketing-matters-even-more/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4332 2009-07-31T12:09:00+01:00 2009-07-31T12:09:00+01:00 Microsoft and comScore: the click of death for the click-through? Patricio Robles <p><strong><img style="float: left;" src="http://farm1.static.flickr.com/187/461764690_ef44055801_t.jpg" alt="" width="100" height="75">The click-through is arguably the most powerful metric on the internet. It is largely the criteria upon which many online ad campaigns are judged and a billion-dollar economy has been built upon it.</strong></p> <p>But is the click-through really all it's cracked up to be? Sure, it works well when you're doing direct response advertising. But what about brand advertising?</p><p><a href="https://econsultancy.com/blog/4332-microsoft-and-comscore-the-click-of-death-for-the-click-through/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4062 2009-06-19T21:32:33+01:00 2009-06-19T21:32:33+01:00 Bringing the reign of click-throughs to an end Meghan Keane <p><strong>Banner ads aren't going down without a fight. Marketers and publishers have been hearing for awhile that display ads are not nearly as effective as search. And in terms of click through rates, they aren't. </strong></p> <p>But just because people aren't clicking on banner ads, it doesn't mean they aren't working. That's long been the cry of display ad sellers, and now comScore has come out with a study that shows how display contributes to sales, even if consumers aren't immediately clicking through to purchase. </p><p><a href="https://econsultancy.com/blog/4062-bringing-the-reign-of-click-throughs-to-an-end/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4057 2009-06-19T09:13:29+01:00 2009-06-19T09:13:29+01:00 5 reasons Google should worry about Bing Patricio Robles <p><strong><img style="float: right;" src="http://farm4.static.flickr.com/3326/3601212583_7817582886_m.jpg" alt="" width="140" height="87">Google commands a dominant share of the search market and there's no sign that this will change anytime soon.</strong></p> <p>But should it be worried about Microsoft's recently-launched '<em>decision engine</em>', Bing?</p><p><a href="https://econsultancy.com/blog/4057-5-reasons-google-should-worry-about-bing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/3998 2009-06-10T10:40:00+01:00 2009-06-10T10:40:00+01:00 Bing is off to a good start: comScore Patricio Robles <p><strong><img style="float: right;" src="http://farm4.static.flickr.com/3394/3598906550_418bef5cf5_m.jpg" alt="" width="180" height="112">In the first week following the launch of its new '<em>decision engine</em>', Bing, Microsoft's search property saw its average daily penetration amongst searchers grow by 1.7% and its share of search results pages grow by 2%.</strong></p> <p>That's according to comScore, which, like so many others, has been monitoring Bing's debut.</p><p><a href="https://econsultancy.com/blog/3998-bing-is-off-to-a-good-start-comscore/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>