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Posts tagged with Concise Click

Case study: Mattel's ecommerce launch gets a boost from interactive video

The internet has forever changed the business of retail. And while many successful companies have historically let other people sell their products, online it's much easier to get to consumers directly. But opening an etail site in 2009 is tricky business. That's the problem Mattel Inc. ran into when the toy maker decided to start selling products to customers this year.

How did they fix that? Video. Video. Video.