Posts tagged with Conmtent Marketing

Content marketing: It's not all about the campaign

https://assets.econsultancy.com/images/resized/0003/2667/escher-blog-thumb.jpgWhile it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance.

A while ago I wrote about identifying and addressing the churn from your Twitter account, and it feels to me as though this churn highlights a more widespread problem with content marketing: The need for consistency. 

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