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Posts tagged with Connect

Social media you can drink. But will you want to?

In the all-encompassing world of social media, a growing number of brands are turning to consumers to help design new products. And for good reason: the internet and social media have given brands new ways to solicit feedback from their consumers and to involve them in product design and marketing.

There are a lot of things to like about consumer crowdsourcing but one of them unlikely to be the new 'Connect' VitaminWater from Coca-Cola subsidiary Glacéau.

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