Posts tagged with Connected Experience

The potential of addressable TV advertising

Multi-screen

Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?  

Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.

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Why the connected experience revolution is yet to be televised

Connected experiences which seamlessly fuse second screens and connected TVs have been ‘the future of TV’ for so long it almost feels like a returning series.

Playing along with a quiz show, requesting a product sample during an advert, taking a breakfast news feature with you on your morning commute so you can finish watching, all could be routine.

But despite the enablers and technology being in place this seismic shift in the viewing experience stubbornly refuses to go mainstream. Why is this?

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