What was the year? 2009? 2010? QR codes were 'the next big thing'. They had such great promise. Turn any print advertisement, packaging or promotional experience into a digital touchpoint.
Richer engagement. Richer analytics. But they never delivered. (Some people perpetually say 'next year' is the year for mass adoption).
But there is one technology that comes pre-installed on 100% of handsets and which can exceed both the engagement and analytics that QR codes promised.
At the beginning of September 2013, Shazam announced a huge milestone: the 10 billionth use of the music identifying app.
The song: Lady Gaga’s ‘Applause’. The man: some guy in New Jersey who was officially the last human being in the Western world not to recognise Lady Gaga.
If you’re unaware of Shazam, quite simply it’s an app that you can use to identify a song you don’t know the name of that’s playing in any location (as long as it’s audible) in a matter of seconds. The process is called ‘tagging’.
Shazam currently processes more than 100m tags a week, this is 150% more than a year ago, and currently has more than 80m global users.
The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented.
New customer touch points have burst onto the scene, leaving retailers struggling to decide where to prioritise their marketing and digital spend: should the focus be on websites, stores or mobile?
Here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include triggered email, showrooming, consumer attitudes to privacy, website usability, Instagram video and mobile advertising.
For more digital marketing stats, check out our Internet Statistics Compendium.
The Great British Bake Off finale achieved 156,000 tweets during its 8pm-9pm broadcast last night.
The flagship BBC2 show has also seen a steep rise in audience figures over its 2013 season, achieving 9m viewers during its finale, up from 6.5m who watched the crowning of last year’s winner.
Although an assured move to BBC1 and a 32.6% audience share is a huge success, perhaps The Great British Bake Off's greatest legacy is highlighting our changing viewing habits and how Twitter is transforming the way we watch TV.
Though potentially a powerful tool for marketers, push notifications on apps can be a real pain for many people.
This means marketers need to be very careful about their use of this tactic but, sadly, not all do.
In one case, a nine year old was told "you'll pay for this on judgement day" after failing to feed a virtual pet.
Courtesy of Urban Airship, here are some mistakes to avoid, and examples of good and bad (mainly bad) push notifications...
A recent BBC World News survey of more than 3,600 digital device owners found that 43% of tablet users say they consume more TV than they did five years ago, with most respondents saying they use tablets alongside TV.
A recent Deloitte survey found that 24% are using a second screen while watching TV. This crossover with leisure time presents a unique opportunity to convert those in a ‘lean-back’ position.
So how can marketers respond to this trend?
With news in the tech, marketing and startup world dominated by Twitter’s impending IPO, many commentators and potential investors are asking themselves whether they should jump in feet first or wait to see if we have another Facebook IPO on our hands.
Up until recently, there were pretty much two common expressions to illustrate the idea of something that doesn’t exist: hen’s teeth and unicorns.
In 2013 we can now also add 'advertisers that acquire new customers from Facebook' to this list.
Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.
In the early days of the web images were typically small and of low quality. We all remember the little animated men at work icons that littered the web in its infancy.
However, as users have moved from dial-up to broadband connections, the number, size and quality of images on the web has increased significantly.
“There must be an easier way.” Lots of great ideas have been born from that simple phrase, and judging by the entries to The Digitals Innovative New Technology category, it’s not a trend that’s set to die down at any point soon.
From collecting multiple device data to search optimization, getting all your marketing ducks in a row is hard work. Here are seven new technologies set to make your life a little easier in future…