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Posts tagged with Connected Tv Ads

Connected TV ad trial achieves 22% CTR

Connected TV ads received a click through rate of 22% during a study of eight campaigns by the Rovi Corporation.

Almost 70% of users exposed to the smart TV campaigns noticed the ads, achieving a 6% incremental reach in addition to traditional media channels.

The study evaluated UK connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement.