Posts tagged with Connor Fields

How B2B content can make you popular

Lately it seems like content marketing is all people are talking about. B2B marketers however, don’t always see themselves as getting a slice of that pie.

It’s true that B2B content marketing has unique challenges: it can be hard to get a conversation started (let alone shared) by business customers or to create viral appeal (usually pathos-driven human interest angles).

But just because you're B2B doesn't mean you can't be one of the cool kids. 

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