Posts tagged with Consorsbank

lufthansa

How Lufthansa & Zalando are improving the customer experience

Customer experience has arguably been the marketing buzz phrase of 2015/2016.

But the interest in the term reflects marketing's increasing influence across the organisation, in a time when business models are changing.

At Syzygy's Digital Innovation Day, I listened to marketers from Lufthansa, Zalando and Consorsbank who discussed CX.

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