Posts tagged with Consumer Packaged Goods

10 brilliant examples of content marketing from beauty brands

New data suggests that the UK health and beauty industry is now worth £4bn, with sales of cosmetics increasing £55m in the past 12 months alone.

In the US, the demand for beauty is (naturally) even bigger, with the sector expected to rise from $80bn to a whopping $90bn by 2020.

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FMCG brands, if you didn’t have an Amazon strategy before, you need one now

Amazon’s culture lends itself to innovation, but its rapid development and deployment of the Amazon Echo is in a league of its own.

Opening with the original Amazon Echo in June 2015, the Seattle-based company released the Echo Dot in September 2016, the Echo Look just two weeks ago, and this week the newest member of the family; the Echo Show.

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New research ties email to customer loyalty


emailMaybe consumers really do want to read about toothpaste, paper towels, and soda.  A new study from ROI Research and Epsilon claims that 62 percent of customers that receive permission- based emails are influenced by those emails, and 75 percent have read company or brand content as a direct result.

The survey was conducted in mid-October and measured 1,517 people. Not exactly a statistically projectable dynamo, (and it is, after all, sponsored) but even if half the numbers are on the money they are significant. They support the continued effectiveness of permission-based email, and they support the concept that content will attract consumer attention, which will increase engagement and then purchase intent.

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