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Posts tagged with Content

2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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Four urgent priorities for marketers in media & entertainment

In an ever-evolving digital landscape, it appears many media organisations are caught between the past and future. 

Our latest report, Trends and Priorities in the Media and Entertainment Sector, in association with Adobe, explores how marketers are attempting to respond to change.

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Skoda uses data to power Tour de France content marketing

Skoda, sponsors of the Tour de France, has released an online platform designed to give British cyclists a taste of the action.

The ‘Little Bit of the Tour’ allows cyclists to map a route in the UK that closely matches a part of France's famous race.

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conversion rate by content score

Is content really the solution to lacklustre conversion rates?

Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.

It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion - but should we take this much-vaunted link at face value?

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Eight quick, no-hassle content ideas for local businesses

Local businesses often have a difficult time publishing content as regularly as they should.

They know that they need content marketing to reach their customers and build their brand, but are stuck when it comes to what to create. Or perhaps they're great at creating content, but have no idea what to measure to see if it's working.

If this sounds familiar, this blog post is for you.

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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ball

What is the future of content marketing?

According to Econsultancy and Oracle Marketing Cloud research, 77% of companies are planning on increasing content marketing budgets in 2016.

So with more content and increasing complexity of distribution and measurement, what is the future of content marketing?

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ian gallagher

A day in the life of... Digital Media Officer at Leicester City Council

This week's Day in the Life has a particularly interesting angle, as we talk to Ian Gallagher, the digital media officer at Leicester City Council.

Thanks to Richard III and that car park, followed by Vardy and his party (dilly ding etc), Leicester is firmly on the world map.

But council digital work is more than social media and PR. Let's get the inside track, as well as some excellent career advice from Ian.

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10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

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The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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10 of the best social campaigns & stories from March 2016

With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns. 

On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. 

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10 common online copywriting mistakes

Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name.

The problem is: anyone can be a writer these days.

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