Posts tagged with Content Curation

How to give your content marketing strategy a makeover

Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian.

We know that it’s nothing new and that brands, companies and charities have been doing it for years.

But this week the great and good of marketing, advertising and digital (from both sides of the Atlantic) agreed that content marketing has become a discipline in its own right.

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How to be a formidable content curator: a 17-step guide

Over the past few years I must have heard the phrase ‘everyone is a publisher nowadays’ a thousand times or more. It’s largely accurate, due to the rise of social media, but I think we are mainly ‘curators’, as opposed to ‘publishers’.

Content curation is something that many of us will be familiar with, even if we don’t think of ourselves as curators. We instinctively find and share interesting content with our personal and professional networks. We follow others who share the kind of links that engage and entertain.

Yesterday the clearly charming Adam Vincenzini described my Twitter feed as "all killer and no filler". I know perfectly well that a bunch of my tweets can be filed under ‘utter rubbish’, but I must be doing something right.

As such here are my 17 tips to help you become even better at content curation, with one eye on Twitter, my platform of choice for sharing. 

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