Posts tagged with Content Management

Three key findings from our Delivering Digital Experiences report

Today sees the publication of our latest Quarterly Digital Trends Briefing, this time on the topic of Delivering Digital Experiences

The briefing, produced by Econsultancy in partnership with Adobe, explores the increasingly central role of web content management as a key building block for delivering personalised, multichannel experiences.

Here are a few brief highlights from the report, which is based on a global survey of around 1,000 respondents across marketing, web development and IT functions. 

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Data

Seven ways for marketers to collaborate with IT for better customer experience

Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play.  

However, it seems that many marketers do not have access to the data they need to improve customer experience. In our recent research, only 29% of marketers told us that they have access to any kind of data in real-time, which is essential for effective customer experience management. 

This move to data-focused strategies is changing the relationship that marketing professionals have with IT and, with IT professionals traditionally the owners of data, a much closer relationship betweenthe two looks to be essential. 

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econsultancy reports

35+ interesting stats from Econsultancy's Q2 2013 reports

The first week of July heralds not only the second week of Wimbledon and the start of Henley Regatta, but also the beginning of Q3.

That means it’s the perfect time to take a glance back at some of the interesting reports that our excellent research team published in Q2.

The topics include customer engagement, content management, personalisation, email marketing and web analytics.

So, here are the stats...

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Feedback fail! How too many stakeholders spoil the content...

Does your content quality take a nosedive at stakeholder signoff rounds? Here's how to avoid 'content by commitee'.

"What’s the biggest obstacle to better quality content in your organisation?" I ask at the start of each content strategy seminar. And somebody (often several somebodies) will reply, with a sigh, “stakeholders”. 

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6 questions to ask when choosing CMS for your e-commerce platform

A CMS is just about content so it doesn’t need much attention, right? Wrong. In an e-commerce environment CMS means so much more than being able to edit and publish content.

E-commerce pages have dynamic content served by code and this content can change depending on the visitor session; given such variation, how can you weave static content into dynamic pages without screwing the display?

As the sophistication of consumers and online technology has risen, so have the demands on e-commerce managers to understand which tools are the best-fit for the business. Having worked on many CMS implementations and seen the pitfalls, I thought I’d share some advice on what questions you need to be asking.

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Adapting content management to real time search

There’s been a lot of change in deciding what ranks on a Google search result page over the last few months. According to Andrew Girdwood'Too many SEOs are in denial about the radical changes that have overhauled Google in recent months.'

One of the biggest changes Andrew’s talking about is the importance of ‘real time search’, which requires a fundamental shift in how you go about producing content.

So how can make your content production process more suited to the demands of real time search?

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