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According to Econsultancy and Oracle Marketing Cloud research, 77% of companies are planning on increasing content marketing budgets in 2016.
So with more content and increasing complexity of distribution and measurement, what is the future of content marketing?
Adidas' GamePlan A is one of the quirkier corporate websites out there.
It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.
But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.
There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.
The company creates such strong stories/brands that all of its media can appear to work seamlessly.
Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.
Great marketing creative is always popular on the Econsultancy blog.
Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve.
Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).
I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success.
On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter.
Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name.
The problem is: anyone can be a writer these days.
If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential.
Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand.
Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from.
Now, however, it seems there’s a new social media platform to get excited about every month.
The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value.
Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.
I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.
Welcome to another edition of our US digital marketing stats round-up – arguably the most hotly anticipated thing on the internet.
This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.