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Posts tagged with Content Marketing Agency

Native advertising: who should be creating it?

What exactly is native advertising? Why are brands so keen on it, and does it present a new revenue opportunity for content marketing agencies? 

Media companies and agencies have been producing content-style adverts for brands for years now, both on and offline.

So why then is there such a buzz around native advertising, and what does its surge in popularity mean for content marketing agencies?

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17 tips for choosing a B2B content marketing agency

As content marketing leaps 'the chasm' and lands in Geoffrey Moore's back garden, more and more marketers are on the lookout for a B2B content marketing agency that can make them famous. 

That's a good thing. But almost every B2B agency out there is hurriedly carving a new 'Content Marketing' sign for their front door.

So it pays to have a think before you get yourself committed.