Posts tagged with Content Marketing Roi

The three biggest discussions driving content strategy transformation

The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels. 

Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report.

The growth of corporate blogs, podcasts and increased focus of video are some of the more obvious manifestations of this.

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Kraft Foods reveals the secret of content marketing ROI

Last week I found myself in Cleveland for Content Marketing World 2014, a huge event with 2,500 attendees and around 50 sponsors.

Joe Pulizzi and his team have grown this conference year on year, riding (and contributing to) the ever-growing content marketing wave.

Kevin Spacey gave the final keynote, capping a fascinating few days with what was a pretty interesting discussion of media disruption and associated Q&A.

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official blog

Six case studies that prove content marketing ROI isn't fictional

I probably don’t need to convince you of the value of content marketing as much has been written on the topic in the past few years.

However it can still be difficult to measure the precise ROI of content marketing, as one can’t simply point to a blog post or YouTube video and say it definitely led to someone making a purchase.

However there are methods of proving the value of content marketing to an organisation, as highlighted by these case studies.

And for more on this topic, download our content marketing periodic table or the skills matrix.

And head over to our new(ish) Case Study Database if you need further real world examples...

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