Posts tagged with Content Marketing Show

Content marketing for human action

According to a recent talk at Outbrain NY, one of the most powerful voices of online news discovery, Gabe Rivera, believes algorithms will never be able to curate as effectively as humans.

This is why your content marketing initiatives should never underestimate human action.


Why an engaging narrative is essential to your content marketing strategy

An important part of content marketing is about telling stories that consumers can identify with on some level. 

Think about the John Lewis Christmas ad from last year - rather than shouting about its latest iPad offer it focused on the spirit of Christmas and families sharing gifts.

The importance of including a narrative within content marketing was the topic of a talk given by Caliber's Ian Humphreys at The Content Marketing Show on Tuesday.

He suggested that marketers need to create a narrative that fills the middle ground between the story the brand wants to tell and the story the customer wants to hear.