Posts tagged with Content Marketing

Five tips on writing content for a mobile audience

Content is still as important as ever to digital marketing success, but as your audience evolves, so too must your approach. 

Over the past few years, mobile has taken over the world. Your customers are seemingly glued to their screens at every waking hour, and this must be taken into account. 

So how do you go about creating content that resonates with today’s constantly moving, gadget-dependent consumers? The tips below are a great place to start.

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Eight examples of effective emotional video content

It’s no secret that appealing to people’s emotions is one of the best ways to get them to engage with your content, and one of the best ways to create an emotional experience is through videos.

As it’s Friday, and sunny, and I’m nervously wondering whether I’m going to make it out the other side of my impending stag weekend with a single shred of dignity intact, let’s take a look at some lovely emotional video content.

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Why Kraft's content strategy generates 1.1bn impressions a year

Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company. 

I find it interesting to focus on individual brands to see if there’s anything to be learnt from what they’re doing content-wise, and this time I wanted to cover the Creme Egg-ruining food giant Kraft.

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12 elements of a user-friendly blog page

With high quality content playing an increasingly important part in search rankings, blogging has become a key part of almost any company’s marketing strategy.  

But writing interesting content is not enough in itself. You might have the best article in the world, but if it isn’t presented in a user-friendly format then nobody is going to read (or share) it. 

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Three important digital marketing trends in the legal sector

The digitisation of content and communications is certainly something the legal sector has been preparing for.

Our increasingly digital economy has been great for lawyers, with more work becoming available in many different areas, including copyright law, mergers and acquisitions, media and communications, and consumer law.

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What the hell is a chief storyteller anyway?

During my recent job search (which happily ended in me joining the Econsultancy blog team), I was amazed to see (way above my pay grade) a number of adverts calling for a ‘Chief Storyteller’ or words to that effect.

Clearly I'm way behind on this. A quick Google search tells me software giant SAP hired its own chief storyteller back in 2013, and Nike employed a ‘Chief Storytelling Officer’ as far back as the 90s. 

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10 inspiring content marketing examples from charities

Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy. 

As Graham Charlton mentioned in his post about ecommerce content marketing last month, it can help with anything from SEO to social reach. It can even improve sales in the long run.

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Tug Life pop-up expo

Three great content tips from the Tug Life pop-up expo

As I squeezed into a sweltering room outside Old Street tube station yesterday, I wasn’t sure what to expect (particularly as I’m still relatively new to this industry).

I have to say I wasn’t disappointed. With events like this there is always going to be an element of self-promotion, but between all that there were some great tips on content marketing that I’m going to share with you in this post.

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Which trends are changing the way marketers engage with global customers?

Every marketing team in every organisation is having to deal with a furious pace of change in all areas of business.

Customer behaviour, technology, media, data analysis, the way we connect and interact with one another and companies… All these trends are evolving exponentially, but not necessarily at the same speed or in the same way in every territory.

This creates many challenges for marketers with a global remit.

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Sales Enablement

Three sales enablement marketing techniques

The gap between sales and marketing isn’t as huge an issue as it used to be.

Technology is certainly making things easier, with lead scoring and collaboration tools enabling sales to get involved with the marketing process.

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How Western brands should plan for content marketing in APAC

Content marketing is currently one of the most important trends in digital, and it’s one that presents a huge challenge for Western brands hoping to expand into the Asia-Pacific region.

It’s tempting to view the region as one entity for marketing campaigns, but language and cultural barriers mean that really isn’t the case.

To find out more about how to approach content marketing in APAC, I spoke to Julia Tan from Mynewsdesk in Singapore.

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Seven video marketing lessons learnt from #ThisGirlCan

Kate Dale is the head of brand and digital strategy at Sport England and was responsible for leading its phenomenally successful #ThisGirlCan campaign.

Today at our brand new Video Masterclass event, a conference brought to you by Econsultancy and Marketing Week, Kate Dale spoke about the campaign and how it achieved genuine engagement.

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