Posts tagged with Content Measurement

Q&A: Doug Kessler on avoiding 'crap' content marketing

Doug Kessler, who runs B2B content agency Velocity, will be speaking at next month's Festival of Marketing

Here, Doug talks about the content marketing backlash, the importance of quality, and the importance of tone of voice...

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Content marketing and the difficulties of storytelling

Content marketing has often been labelled as storytelling. Indeed, content marketing authority Joe Pulizzi describes a theoretical head of content marketing position as the 'chief storyteller'.

However, too frequently, good storytelling is not on the agenda of those working in content.

The question is, why is this? What are the causes? And how do we become better storytellers with our digital content?

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