Posts tagged with Content Strategy

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. 

My experience at various publishers is that, increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown around it. 

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A handy template for your content marketing mission statement

This quick tip (and template) comes from Ecconsultancy's Content Strategy Best Practice Guide and concerns the creation of a content marketing mission statement.


How to start planning a successful content strategy

When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result.

When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus. 

jamie maddison

A day in the life of... a content strategist

Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company.

But what does Jamie actually do? He's here to tell you...

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Four brands pushing the boundaries of content strategy

With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.

The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places means having a content strategy for the likes of native applications, voice user interfaces, and the emerging Internet of Things.

content strategy

12 evergreen resources for content managers

There's no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators.

Leaving aside the ambiguity of the term 'content creator', here are some great tips for marketers working with copy, imagery and video.


How Barclays transformed its video content strategy

How has Barclays used video content to regain relevancy and trust?

Mark Brayton, content marketing director at Barclays, spoke at the Festival of Marketing on the transformation of Barclays' video strategy.

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10 examples of great Airbnb marketing creative

Airbnb is a master of branding and tempting UX.

I thought I'd roundup some examples, from campaigns to webpages and even little bits of what one might call 'micro UX'.


How can digital brands adapt content strategy for high growth markets?

How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.

google search console

Maximising content-led organic traffic with free Google tools: A comprehensive guide

How do you drive more organic traffic by efficiently enhancing your content strategy using only free tools?

Here's a 2,500 word how-to guide.

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What does content strategy mean at The Economist?

The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms.

I caught up with Heather Taylor, Director of Content Strategy at The Economist, to ask a few probing questions.

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Ecommerce product descriptions: Are they always necessary?

Product descriptions have long been advocated as both a sales and an SEO tactic.

But is this a bit 'web 2.0', or even 'web 1.0'?

Here is some evidence that product descriptions could be a red herring.