It’s everyone’s favourite time of the week – the big reveal of the finest digital marketing infographic we’ve seen in the past few days.
This time it’s a beginner's guide to content marketing from Demand Metric.
It shows that 90% of organisations currently undertake content marketing and on average they spend more than 25% of their budget on this channel.
Furthermore, 80% of marketers believe custom content should be central to marketing work and almost two-thirds (62%) of companies outsource their content marketing.
Evergreen content can drive plenty of the right kind of traffic to your website over the long term. It is one of the best returns on your investment into content, as it is a gift that keeps on giving, and should be a key part of your content strategy.
In this article I’m going to try to outline the strategic value of evergreen content, to help you understand exactly what makes something long-lasting, and I shall provide a few pointers on what works (and what doesn’t).
First, let's answer the question. What is evergreen content? Simply put, it is the kind of content that does not grow old quickly. Think about how to guides, and other reference material. Evergreen content is often useful, and it doesn't need to be updated too often.
Let's start by looking at an example...
When it comes to the Connected TV landscape, it truly is a wilderness out there.
Change in how we’re consuming media provides tremendous opportunity for both publishers and content creators looking to reach audiencea.
However, platform fragmentation and a myriad of technical and business constraints ensure that it’s never been so easy to get lost in the cost and complexity.
Lately it seems like content marketing is all people are talking about. B2B marketers however, don’t always see themselves as getting a slice of that pie.
It’s true that B2B content marketing has unique challenges: it can be hard to get a conversation started (let alone shared) by business customers or to create viral appeal (usually pathos-driven human interest angles).
But just because you're B2B doesn't mean you can't be one of the cool kids.
Can an entire marketing department get writer’s block? If it can happen to great novelists, then it can happen to you and your team.
At this point, many of us are familiar with the content marketing deluge. It’s increasingly difficult to generate an audience for blogs, tweets, and Facebook posts.
You can be the most creative and compelling writer, but if you’re not consistently churning out authentic content, your thought leadership presence will be zilch.
Online healthcare portals and communities are critical sources for patients and caregivers who are seeking trusted information related to their condition.
Health related internet use has become one of the top three online activities in the world. In the US alone more than 100m Americans will visit the health related sites such as Web MD, CNN Health, Familydoctor.org, Healthfinder.gov, eHow Health, and Yahoo! Health.
Let’s drill down a little and focus on one of the top disease communities: diabetes.
With over 370 million sufferers worldwide, diabetes is an incredibly active online community. There are two primary sources of information for diabetes, doctors and the Internet. This opens up a wealth of marketing opportunities for big pharmaceutical companies, who are looking to present their brands, drugs, products and services to type 1 and 2 sufferers, caregivers and healthcare providers.
So the internet plays a significant role in that it enables many stakeholders within the healthcare ecosystem to access, review, interact and contribute content to the community.
Those individuals and organizations wishing to contribute to the healthcare information value chain must consider their role and the categories of content that can credibly be delivered from their position in the 'ecosystem'. This post explores and presents ideas for your content strategy in the healthcare space.
Content is a common cause of headaches on ecommerce websites.
Hundreds and thousands of individual products, all with their own URL, all lacking any form of unique content to help them stand out both to users and search engines: this is an all too common occurrence in ecommerce.
I'm going to show you five simple ways to work with content to help it stand out, both on-page and in the search results.
I spent the best part of the last three years focused on assisting editorial teams in driving traffic through celebrity searches.
It was fast paced, breaking, and quite often absurd. It is also possibly the most transient search vertical of them all, with the fickle nature of celebrity appeal rising and falling in rapid media driven spikes.
In such a rapidly changing and often odd market, you need to be prepared, so here are five celebrity search takeaways that can translate to real life.
Tesco’s magazine has overtaken The Sun as the most read print title in the UK, proving that retail brands can become publishers in their own right.
The bi-monthly publication has grown its readership to 7.2m, according to the NRS. By contrast The Sun has a readership of 7.1m.
The retailer’s investment in content is a smart move, and it isn’t alone. Asda’s magazine has 6m readers. The M&S magazine has 3.7m readers. Sainsbury’s has 3.4m readers.
By contrast, the biggest newsstand print magazine is What’s On TV, with 2.2m readers.
This tells us what we already know: original, quality content is king. I’m sure you’ve heard that a million times, but try to avoid growing tired of it.
We're nearly halfway through 2012 and there are some clear content trends emerging.
Here are the top six hot issues we’re discussing with content owners…