Posts tagged with Content

The five stages of content-marketing grief

Getting to grips with content marketing can be traumatic. Learn to recognise where your client is in the process with this handy guide. 

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Retailers and journalists: a match made in heaven?

Copy has always been important to online retailers. For obvious reasons, a well-written product description, for instance, is likely to produce more sales than the standard manufacturer's version.

But there's a new trend: online retailers going beyond product descriptions and building content-rich properties run in large part by folks from the publishing world.

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Five multichannel tips for publishers

Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.

A big reason for that is a proliferation of channels that publishers can use to reach consumers in meaningful ways. To take advantage of multi-channel opportunities, however, publishers need multi-channel strategies.

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Seven ways to be a blog content king

I’m sure you’ve already read a lot of articles advising you about the power of blogs. They provide fresh, content that search engines love, that you can farm out through social channels and use to engage and amuse your audience, share links, grow your network… the list goes on.

The problem is, you really aren’t sure how to go about it. First and foremost, running a successful blog requires a lot of hard work on your part, and maybe you just don’t feel you have enough interesting content to fill page after page.

The biggest mistake made is often the assumption that a blog is simply another promotional channel for your business.

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Ignore SEO, just produce good content

Producing content just to satisfy SEO targets and pressures is dangerous because that’s when you get into the realms of publishing content for content’s sake and clearly, Google doesn’t like that given its recent Farmer Update.

More importantly, your website users don’t like that. While SEO clearly has its place, it shouldn't get in the way of producing great content... 

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Can government agencies become Yelps online?

When you want to know whether the restaurant down the street is worth eating at, there's a decent chance you'll turn to online services like Yelp to see what other diners in your area have to say about it.

This is despite the fact that local government agencies, such as those that enforce health rules, probably have data that's more interesting to you than John Doe's angry rant about a rude waiter.

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10 reasons why list-based posts work well online

Humans appear to be hardwired to tune into lists, judging by our Google Analytics data from 2010. Half of Econsultancy's most popular 25 posts were lists, including nine out of the top 10.

I don’t subscribe to the idea that lists are somehow inferior to articles with lots of dense multi-idea paragraphs. Either the content is good, or it’s not. The list format is precisely that: a format, a simple framework for communicating ideas.

So here, in no particular order, are 10 reasons why readers and publishers love lists, and why they work so well online... and yes, my tongue is firmly planted in my cheek as I'm writing this.

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10 digital predictions for 2011

Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement.

Not to foreshadow any impending doom, but many of us are likely to see elemental change happen faster in this coming year than ever. And though it appears I waited until after the year turned, I blame my iPhone alarm clock and its 2011 bug.

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Facebook's new data download feature: the good, the bad, the ugly

On Wednesday, the world's largest social network, Facebook, announced several new features.  One of the biggest: a new "Download Your Information" feature that, as the name hints, gives Facebook users the ability to export and download much of their profile information in a single ZIP file.

It's something that just a year or two ago probably would have been inconceivable. After all, if Facebook controls your content, chances are you won't leave Facebook. But at 500m users and growing, Facebook doesn't seem concerned that freeing user data will lead to a mass exodus.

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15 linkbait techniques for SEO and social media

15 linkbait techniques for SEO and social media  Linkbaiting is sometimes perceived in a negative light, perhaps because some linkbaiting techniques intentionally polarise opinion. But mainly linkbait is simply a case of creating great content. Hardly controversial.

At Econsultancy we try to create compelling content in order to drive traffic, recommendations and links.

Broadly speaking, the more links you attract, the higher your Google positions are going to be, though nowadays there’s a little bit more to linkbait than SEO.

Back in the day people would blog about your article, whereas today they may choose to share the link on Twitter. And that's not quite the same thing... 

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AOL's CEO wants to cure journalism's technophobia

AOL's CEO Tim Armstrong has been at the company for over a year now. As he readily admits, AOL has a long way to go before it will be able to stop depending on its slowly depleting dial-up revenues. But on stage at CMSummit in New York on Tuesday, Armstrong highlighted a key point of his strategy. Journalism is technologically challenged. AOL's trying to change that.

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Media Summit: Consumers are king. But advertisers don't always pay attention.

For many publishers — both online and off — content runs their business strategy. As Rupert Murdoch recently said, “Content is not just king. It is the emperor of all things electronic.” But a good point came up at Digital Hollywood's Media Summit in New York this week: it's consumers that you're trying to reach with that content. And businesses need to pay a lot more attention to the consumer if they want to increase revenues and find successful ad models today.

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