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There are some words in the English language that have huge fluctuations in positive and negative connotations depending on the context in which they're given. For instance, calling someone 'mental' can have a huge number of meanings and implications.
'Cult' is another of those paradoxical terms. To some it sparks visions of watching DVDs of Monk or Twin Peaks, to others it suggests communes, chanting and tall stories of aliens and an afterlife paradise.
But ultimately, building a cult following for your online content is something the majority of businesses are after, whether they explicitly state it in their mission statement or not. "Creating a pattern of ritual behaviour in connection with specific objects", that's what we're all really doing isn't it?
Disclaimer: I hate infographics!
If not the medium, the execution is so often poor, as is the chosen subject. But I feel differently when it comes to brands. I’m interested in learning about brands and their activity.
So, I’ve collected 10 stellar infographics here for your viewing pleasure. They’re not all by brands themselves, but all include brands and their footprints.
They range from the mind-blowingly expansive (see the brands that own the brands) to the fruity and fun (see the Die Hard promotion).
Just click on each stub to enjoy the full infographic. Happy stat attack!
Before we get started, I have two apologies to make: one to every company featured in this blog post (my opinion obviously has little bearing on the success of your marketing efforts), and another for writing a post with a wholly negative premise.
In my defence, it’s often a lot easier to run your own emails against a checklist of ‘do nots’, as it arguably supplies some super-quick fixes.
Anyway, off we go.
I’ve never been one to submit to catchphrases. The business world and, by extension the marketing world, is full of them.
“Net-net, at the end of the day, we are living with a new normal of big data.” Just typing these words gives me the shivers. But these phrases emerge, typically, around meaningful trends.
For the past three years the dialogue about content marketing has gone from a whisper to a roar. And the expression 'content strategy' is now popular discussion.
On many occasions I’ve heard pundits declare that 'Content is King'. Most pundits have a vested interest so I understand the tendency toward hyperbole. But I want to make one thing clear. I disagree.
Content is not king. It is not a strategy. Content is a means to an end, a tactic. A very, very important tactic. But a business’s objective is not to create content but rather create enterprise value.
Content marketing adds to enterprise value by sustaining a measure of relevancy with people who engage with it in order to sell more products and services for the first time and over time.
Relevance is the goal.
I like to think I've seen a lot of tweets, enough to know a good one when I see it.
So often, I am completely exasperated looking at the dadaist sludge that dribbles out of corporate and brand Twitter accounts. So I've decided to do something about it and write this complete guide to writing interesting tweets.
It's somewhat subjective, but I've given at least 60 tweets here to illustrate my various points. I'll define interesting as something funny/persuasive/compelling/thought-provoking/informative etc - pretty much any tweet that can draw the user's attention.
There is a lot of 'don't' as well as a lot of 'do', and of course, knowing your brand and your audience is key to interesting your followers.
Hopefully there'll be some scenarios you recognise in here, and some reminders.
Please leave your pet hates and great loves in the comments below.
Marketing automation solutions alone cannot get you the marketing performance transformation you’re hoping for - you need to get the company culture and skills aligned with it for true success.
To find out how you can do that, read the next in this this two-part blog post series.
In part one, I looked at the skills required to implement marketing automation software and why a transformation on a cultural level needs to occur before any system can be successfully implemented. Here i explain the next steps in that process.
Bob Fear is Digital Content and Marketing Manager at Virgin, and he recently been involved in the relaunch of Virgin.com.
He has devised the core Virgin brand’s digital content and social strategy from scratch, and will be speaking about using data to create engaging branded content at our JUMP event on October 9.
I've been asking Bob about the presentation, and Virgin's approach to content and social media...
Some of you might have been lucky enough to have escaped work in August. And, while I’m sure you enjoyed lounging at Club Med, there is some interesting Econsultancy content you have missed!
Here is our top 10 posts of the month, from great comment threads to ‘sleepers’ that are too good to be missed.
As a supplier of infographics, I’m regularly asked by potential clients how a certain piece of content is worth thousands of pounds.
Great content allows you to use a small amount of outreach time to get a relatively large number of placements, links and exposure. But it is also a great long term asset (over the year), as it has the ability to provide long term audience support for your site.
I want to use the example of a client’s infographic which we ended up hosting on our site, so I can show with examples, how much of a long term benefit great content has.
I love emails with clear creative and natty features. I did a post about my love. Now here’s another post.
As a Brucie bonus I’ve included many links to related arts. Get creative and maybe you, too, can yank some love from my inbox.
As more and more businesses, from multi-national brands to one-man-bands, continue to embrace content creation and content marketing as an effective tool to engage and embrace with their customers, we are now living in a world of Fast Moving Consumer Content (FMCC).
Those brands and businesses that understand, and adapt their marketing efforts to accommodate the continuing, insatiable consumer demand for content, the more successful they will become.