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Posts tagged with Content

13 unmissable digital marketing stats from the past week

‘Every accomplishment starts with the decision to read the weekly Econsultancy digital marketing stats round-up,’ is probably my favourite quote of all time.

It should be yours, too, if you want to be the next Bill Gates or Mark Zuckerberg. 

This week we’ve got some delightful digital marketing stats for you, from content marketing salaries to the rise of video, to poor ad viewability, shunned smartwatches, Six Nations rugby and much more.

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15 best branded Instagram videos from January 2016

Ah, the monthly branded Instagram video round-up. The point at which I literally get paid to be entertained. 

And hopefully to entertain you in return, of course, and to provide some inspiration when it comes to your own Instagram video efforts. 

This week we’re covering spaceships, cars that look like spaceships, Matrix barmen, zero-gravity ping pong, chicken-powered pianos, chicken-bothered BB-8s, wrestling, and much more. 

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Data visualization: 14 jaw-dropping examples

Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. 


The hope is that presenting data in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.  

With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web. 

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Dear marketers, stop using generic stock images

It's annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.

I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.

And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at. 

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Luxury consumer search behaviour by Chris Bishop

How creative SEO can deliver big wins for luxury fashion retailers

According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.

This may come as a disappointment to fashion brands who have been told search is all about sales.

Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.

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NFL: the star quarterback of content marketing

It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL. 

The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period. 

I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.

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google logo

12 practical content tips from Google's Page Quality guidelines

Google's unabridged Page Quality rating guidelines were released in November 2015.

Whilst some outlets covered this at the time, I thought I'd do so in purely practical terms.

So, here's a very simple checklist, based on Google's approximation of highest and lowest quality content.

It by no means covers everything in the guidelines, but references those bits that caught my eye.

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Three YouTube influencers give their views on brand partnerships

In our post about 2015 content marketing trends, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.  

Brands are increasingly realising the value in partnering with influencers to amplify their message or promote their products. 

I interviewed three influential YouTube vloggers to find out how they like to be approached by brands and what they look for in a brand partner. 

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How Women’s Aid used digital OOH ads to make 327m people stop & look

Domestic violence will affect one in four women in their lifetime. Yet it so often goes unnoticed and unreported.   

In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye.  

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fun

Seven ways to make ecommerce fun (& five ways to create experiential BS)

I enjoy shopping, but a lot of the fun is missing online.

The majority agree with me, they miss the crowds, the serendipity, the buzz and the changing rooms.

I was re-reading our ecommerce predictions for 2016 and it struck me they are all pragmatic, about devices, delivery, CRO, third-party solutions etc.

Only Matt Curry of Lovehoney mentioned 'super rich experiences', which I think is somewhere close to a definition of fun. So what does fun look like?

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Why Cillit Bang was wrong to lose Barry Scott

One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched. 

Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.

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How the NHS used social media to triple blood donor registrations

The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.

In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.

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