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It's annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.
I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.
And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at.
According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.
This may come as a disappointment to fashion brands who have been told search is all about sales.
Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.
It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL.
The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period.
I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.
Google's unabridged Page Quality rating guidelines were released in November 2015.
Whilst some outlets covered this at the time, I thought I'd do so in purely practical terms.
So, here's a very simple checklist, based on Google's approximation of highest and lowest quality content.
It by no means covers everything in the guidelines, but references those bits that caught my eye.
In our post about 2015 content marketing trends, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.
Brands are increasingly realising the value in partnering with influencers to amplify their message or promote their products.
I interviewed three influential YouTube vloggers to find out how they like to be approached by brands and what they look for in a brand partner.
Domestic violence will affect one in four women in their lifetime. Yet it so often goes unnoticed and unreported.
In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye.
I enjoy shopping, but a lot of the fun is missing online.
The majority agree with me, they miss the crowds, the serendipity, the buzz and the changing rooms.
I was re-reading our ecommerce predictions for 2016 and it struck me they are all pragmatic, about devices, delivery, CRO, third-party solutions etc.
Only Matt Curry of Lovehoney mentioned 'super rich experiences', which I think is somewhere close to a definition of fun. So what does fun look like?
One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched.
Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.
The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.
In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.
If one of your team is new to content writing, what are the potential pitfalls?
I've been writing articles for Econsultancy for a few years and although I certainly don't profess to be an expert, there are a few things I look out for.
In fact, I still get caught out, which is why creating a list like this is a good way to encourage vigilance.
I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.
Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.
Here's why I think VR skeptics are missing the point.
Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%.
This is according to our new report, Digital Trends in the Travel and Hospitality Sector, in association with Adobe.