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Posts tagged with Contests

Retailers turn to email to promote their Pinterest presences: report

Retailer infatuation with Pinterest is not a new phenomenon. Of the many companies embracing the hot image-based social network, retailers, for obvious reasons, quickly saw the potential to promote their wares.

Just how much are retailers investing in Pinterest? According to a new study by Responsys, major retailers have been making Pinterest a focal point of their email marketing campaigns this year.

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Twitter seeks testimonials with offer for £1,000 in free ads

Twitter may have taken the development of a business model slow, but its efforts to monetize its 140m user strong audience are in full swing.

Earlier this year, it opened up its long-anticipated self-serve ad platform, and offered US businesses $100 in free advertising credits to businesses in partnership with Amex.


Is Foursquare checking out of business development?

Television, film, and music may be a perfect fit for social media, but that doesn't mean social media companies naturally speak the language of Hollywood.

So in an effort to work its way into the entertainment world, location-based service Foursquare has turned to one of Hollywood's most prominent talent agencies, United Talent Agency (UTA).


Consumers respond to social media symbols on TV: report

It's well-established that the second screen phenomenon is real, and there's plenty of reason to believe that social media and television are a perfect match.

But just how well do social media-oriented calls to action on television actually work? According to consulting firm Accenture, they work pretty well.


Toyota turns to social media, mobile for car giveaway

In the multi-channel, multi-platform age, running marketing campaigns is a lot different than it used to be. There are more options, and a lot more to think about. The same is true when it comes to giving away a car.

That's what Toyota is doing as part of its Camry Effect, which the company describes as "a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience."

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Planning to succeed in MENA? Think competitions, contests and sweepstakes

Contests and sweepstakes are lucrative in every market, but they're especially important in the Middle East, but these have to be planned and well thought of in advance.


Facebook could send small marketers running with contest rule changes

Three weeks ago, Facebook changed the rules for brands trying to create contests and promotions on the social network. Marketers are still trying to figure out how the guidelines will affect them. But it looks like some of the best tools on the network will no longer be available for brands. For marketers looking to get a lot of marketing reach without a lot of spend, it looks like Facebook may no longer by the place to go.