Posts tagged with Contextualisation

How TUI increased conversions by 17% using personalised ads

Marketers believe that personalisation is the most important capability for the future of their trade, according to a survey by Adobe.

So what can it deliver?

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Why make it personal? Personalisation vs contextualisation

This article explores the difference between personalisation and contextualisation and assesses the risks and benefits.

Which one is right for your business? 

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