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Posts tagged with Convenience

As more consumers stay home, retailers hone their Black Friday online strategies

The holiday shopping rush will begin next week in earnest and, as they do every year, retailers are hoping that the most important season will be good to them.

While online channels have grown increasingly important in recent years, historically, the name of the game for retailers has been to get as many people lining up outside of stores at insane hours in anticipation of deals that await them when the doors open. 

But times are changing. According to the National Retail Federation (NRF), fewer holiday bargain hunters will venture out on Black Friday and subsequent weekend. All told, the NRF expects 147m Americans to leave their homes for the mall next week, down from 152m in 2012.