Posts tagged with Conversion Optimization

The importance of a value proposition in lowering bounce rate

Buzzstream Value Proposition“No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others… or failing therein, it ceases to be profitable and ceases to exist.” Despite being said in the mid 20s, these words, spoken by Calvin Coolidge, are so essential to business that they’re still spoken today.  

What Coolidge’s poetic statement implies is that the entire reason businesses exist is to make a profit, and more importantly, that is the sole reason that they exist.  

Moreover, Coolidge suggests that in order for any business to maintain their role in any marketplace, they have to provide value. And those that have fallen out of favor have done so because they have lost sight of how to provide that value.  

The reason for this brief glance through history is not to give another lecture on Business 101, but to remind online marketers that the key to online success still comes from core business principles and not aggressive SEO techniques.  

Instead it comes from core business principles, specifically the one surrounding a gripping value proposition. And the smaller your company is, the more significant this principle becomes.

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Q&A: Boris Grinkot on achieving conversion rate optimization [report]

Marketers continually search for benchmark studies that confirm that they're acheiving acceptable conversion rates, but this approach won't help them reach maximum conversion from traffic they're driving to their site. Instead of living in the bubble of "but we're better than our competitiors," they need to establish their own conversion maximization priorities and push for their own standards.

We had a chance to speak to Boris Grinkot, one of our Digital Vision winners and the author of our newest report, Conversion Maximization - The Essential Workflow, to gain insights into marketers' missteps and the course corrections that could improve their approach toward conversion maximization. This practical report explores key issues and opportunities around the important process of improving conversion rates and how to avoid common misconceptions.

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How to get value from MVT: tips from five companies

Multivariate Testing Buyer's GuideTo coincide with the recent release of Econsultancy’s Multivariate Testing Buyer’s Guide, we’ve been talking to some companies about best practice and useful advice for those thinking about investing in this area and looking for an MVT vendor. Below, we've included tips from client-side practitioners at Belron, the FT, Lovehoney, Telegraph and Tesco. 

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Focus on conversion rate optimization drives MVT market

Multivariate Testing Buyer's GuideEconsultancy has today published its first Multivariate Testing (MVT) Buyer's Guide to reflect the growing interest in testing technology and conversion rate optimization. Below is an outline of the main trends in this market, which are covered in much more detail in the report.

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