Posts tagged with Conversion Rate Optimisation

15 fascinating insights from Econsultancy’s 2014 reports

We’re not just a pretty face.

As a regular visitor to the blog, you’ll no doubt be aware of the magnificent free content on offer to you from our small band of marketing and digital experts here on the blog.

This is just scratching the surface of what Econsultancy has to offer though...

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Four key findings from our Conversion Rate Optimisation report

Today sees the release of Econsultancy’s sixth Conversion Rate Optimization Report, in association with RedEye.

The report looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. 

It is based on an online survey of over 1,100 client-side and supply-side digital marketers and ecommerce professionals, the highest number of respondents in the survey’s history. 

Here are four findings from the report.... 

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toysrus

10 ways to increase customer engagement in ecommerce

High street stores are getting their mojo back, so what can ecommerce do to engage the consumer?

Here are just 10 features that help to keep customers engaged on ecommerce websites. If you've seen any innovative new features from ecommerce companies, please let us know below.

For all things engagement and optimisation, why not attend the Festival of Marketing, in London, November 12-13th.

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Paid search CTR on mobile increased by 78% in 2013: stats

In the UK, the share of clicks coming through mobile search ads almost doubled in 2013, from 24% in January to 43% in December.

According to the latest research from Marin Software, mobile devices will account for 50% of all paid-search clicks globally by December 2015. 

The UK is ahead of the rest of Europe, where mobile and tablets only accounted for 20% of paid search clicks in 2013.

That being said, advertisers in Europe increased their investment in mobile paid search by 109% in 2013, while UK advertisers increased their mobile paid search spend from 22% to 35%.

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32% of UK consumers make purchases on a smartphone: stats

UK consumers are far ahead of Europe in terms of using smartphones for online shopping.

Out of 18 European countries surveyed, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32%. This is compared to just 8% in France, 15% in Germany and 19% in Sweden.

These findings come from the latest TNS research commissioned by Google, which explores the growing importance of online platforms in the consumer journey, from research to purchase. 

The research also looks more broadly at internet usage across devices. Here is the online state of the UK in 2014, compared to last year: 

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Voice of Customer

Voice of customer surveys: a killer tactic for quick CRO wins

Funnel analysis, A/B testing & landing page optimisation are all fantastic ways of improving your websites conversion rate.

However, nothing will come close to the effectiveness of VoC analysis to deliver quick conversion rate and website usability increases.

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The Student Room Group on the importance of conversion rate optimisation

The Student Room Group is one of the UK's largest sites for students, and has experienced plenty of success with a continuous CRO (conversion rate optimisation) strategy. 

I spoke to director of optimisation Pete Taylor to find out more about the company's conversion optimisation strategies, what's proved to be effective, and which tools are the most useful...

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website-reviews

Give product reviews a face to increase your conversion rate

It's been proved many times over in A/B tests that I've been involved in that reviews on product pages increase the add-to-basket conversion rate.

This effect can be multiplied when those reviews have meta-data surrounding them and multiplied again when there is an image, generally of the person's face, alongside the review.

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a/b test

A/B testing: software recommendations from four ecommerce experts

In the past few months I've rounded up a number of case studies which show the benefit of A/B testing for web optimisation.

However it's been pointed out to me that I've neglected to mention how site owners should go about setting up an A/B test in the first place.

So to find out, I spoke to three optimisation experts to find out which tools they use on their own sites or when setting up tests for their clients.

Read on to discover their recommendations, or for more information check out our blog post that shows how small copywriting changes can lead to big increases in conversions.

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100+ amazing stats from Econsultancy's 2013 reports

With the beginning of a new year one is supposed to be inspired to look ahead and set lofty goals for the future.

However it is also a time to look back on the past 12 months to reflect and see if there are any lessons to be learned from past experiences.

Therefore there’s no better time to re-read some of the excellent surveys and reports that Econsultancy’s award-winning research team produced in 2013.

The publications cover a broad range of topics including mobile, user experience, marketing budgets, personalisation, email, SEO, cross-channel marketing, conversion rate optimisation and content management.

So put the kettle on, sit back, and improve your mind with these intriguing digital marketing and ecommerce statistics...

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internet statistics

20+ fascinating statistics from Econsultancy's Q4 reports

As we're fast approaching the end of the year it's time to round up some of the most interesting stats from Econsultancy's Q4 reports.

In the past few months we've published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation.

To find out more tasty insights from our 2013 reports, check out my round ups of stats from Q1, Q2 and Q3.

And to really indulge yourself in a statistical feast, download our Internet Statistics Compendium...

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Six common conversion killers from ecommerce sites

The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors. 

Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions.

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