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Posts tagged with Conversion Rate Optimisation

Voice of Customer

Voice of customer surveys: a killer tactic for quick CRO wins

Funnel analysis, A/B testing & landing page optimisation are all fantastic ways of improving your websites conversion rate.

However, nothing will come close to the effectiveness of VoC analysis to deliver quick conversion rate and website usability increases.

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The Student Room Group on the importance of conversion rate optimisation

The Student Room Group is one of the UK's largest sites for students, and has experienced plenty of success with a continuous CRO (conversion rate optimisation) strategy. 

I spoke to director of optimisation Pete Taylor to find out more about the company's conversion optimisation strategies, what's proved to be effective, and which tools are the most useful...

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website-reviews

Give product reviews a face to increase your conversion rate

It's been proved many times over in A/B tests that I've been involved in that reviews on product pages increase the add-to-basket conversion rate.

This effect can be multiplied when those reviews have meta-data surrounding them and multiplied again when there is an image, generally of the person's face, alongside the review.

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a/b test

A/B testing: software recommendations from four ecommerce experts

In the past few months I've rounded up a number of case studies which show the benefit of A/B testing for web optimisation.

However it's been pointed out to me that I've neglected to mention how site owners should go about setting up an A/B test in the first place.

So to find out, I spoke to three optimisation experts to find out which tools they use on their own sites or when setting up tests for their clients.

Read on to discover their recommendations, or for more information check out our blog post that shows how small copywriting changes can lead to big increases in conversions.

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100+ amazing stats from Econsultancy's 2013 reports

With the beginning of a new year one is supposed to be inspired to look ahead and set lofty goals for the future.

However it is also a time to look back on the past 12 months to reflect and see if there are any lessons to be learned from past experiences.

Therefore there’s no better time to re-read some of the excellent surveys and reports that Econsultancy’s award-winning research team produced in 2013.

The publications cover a broad range of topics including mobile, user experience, marketing budgets, personalisation, email, SEO, cross-channel marketing, conversion rate optimisation and content management.

So put the kettle on, sit back, and improve your mind with these intriguing digital marketing and ecommerce statistics...

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internet statistics

20+ fascinating statistics from Econsultancy's Q4 reports

As we're fast approaching the end of the year it's time to round up some of the most interesting stats from Econsultancy's Q4 reports.

In the past few months we've published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation.

To find out more tasty insights from our 2013 reports, check out my round ups of stats from Q1, Q2 and Q3.

And to really indulge yourself in a statistical feast, download our Internet Statistics Compendium...

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Six common conversion killers from ecommerce sites

The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors. 

Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions.

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buy now button

Conversion rate optimisation: eight case studies that show the benefit of UX testing

In a survey conducted by Econsultancy and Redeye earlier this year more than half of client-side respondents said that conversion rate optimisation is crucial to their overall digital marketing strategy.

The same survey found that the most valued methods for increasing conversion rates are both testing methodologies, with around three in five companies surveyed saying A/B testing and multivariate testing are ‘highly valuable’.

By way of supporting these findings and highlighting the importance of CRO, I’ve rounded up .. case studies which show how relatively small changes to a site’s UX can result in big increases in conversions and profit.

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59% of businesses say conversion rate optimisation is crucial to their digital strategy

Three out of five businesses (59%) believe that conversion rate optimisation is crucial to their overall digital marketing strategy, according to a new report from Econsultancy and RedEye.

A further 40% of respondents consider CRO to be ‘important’ (31%) or ‘quite important’ (9%). In contrast, only 1% of businesses believe that CRO is ‘not important’.

This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies.

The findings come from the fifth annual Conversion Rate Optimization Report which is based on a survey of almost 1,000 client-side and agency digital marketers.

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Five ways to boost conversions this summer

Britain is renowned for its hit and miss weather, so to help online retailers react to the ever-changing forecast this summer I’ve pulled together five top tips for boosting conversions, whether it’s rain or shine.

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Purple Buy Button with Kitten

Conversion optimisation: is it really about the colour of the buy button?

Once you have captured your visitor, all you need to do is convert them.  

The old ideas centered around linear conversion funnels and site design are being overtaken by a focus on the customer and their lifecycle with the brand or business.

Here we talk about some of the factors that need to be considered and suggest five proven lifecycle-related campaigns that can be implmented with today's generation of marketing automation services.

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Great expectations: is user experience your biggest responsibility?

Econsultancy’s updated User Experience Buyer’s Guide lists 23 suppliers of user experience services, and expounds the current trends in the market.

And guess what? User experience is as topical as ever.

Business transformation is increasingly design-led, delivering value to customers with great customer experiences, across multiple devices, with emerging technologies such as responsive design and HTML5.

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