Posts tagged with Conversion Rate Optimisation

59% of businesses say conversion rate optimisation is crucial to their digital strategy

Three out of five businesses (59%) believe that conversion rate optimisation is crucial to their overall digital marketing strategy, according to a new report from Econsultancy and RedEye.

A further 40% of respondents consider CRO to be ‘important’ (31%) or ‘quite important’ (9%). In contrast, only 1% of businesses believe that CRO is ‘not important’.

This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies.

The findings come from the fifth annual Conversion Rate Optimization Report which is based on a survey of almost 1,000 client-side and agency digital marketers.

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Five ways to boost conversions this summer

Britain is renowned for its hit and miss weather, so to help online retailers react to the ever-changing forecast this summer I’ve pulled together five top tips for boosting conversions, whether it’s rain or shine.

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Purple Buy Button with Kitten

Conversion optimisation: is it really about the colour of the buy button?

Once you have captured your visitor, all you need to do is convert them.  

The old ideas centered around linear conversion funnels and site design are being overtaken by a focus on the customer and their lifecycle with the brand or business.

Here we talk about some of the factors that need to be considered and suggest five proven lifecycle-related campaigns that can be implmented with today's generation of marketing automation services.

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Great expectations: is user experience your biggest responsibility?

Econsultancy’s updated User Experience Buyer’s Guide lists 23 suppliers of user experience services, and expounds the current trends in the market.

And guess what? User experience is as topical as ever.

Business transformation is increasingly design-led, delivering value to customers with great customer experiences, across multiple devices, with emerging technologies such as responsive design and HTML5.

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Seven tips for designing an effective ecommerce call-to-action

In ecommerce much of the focus is on the best ways to attract traffic and visitors, meaning that tactics for conversion rate optimisation are often neglected.

In fact our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of extra revenue.

One relatively easy way of improving conversions is by making sure you have the best possible call-to-action (CTA). 

There’s no exact formula for the perfect ecommerce CTA, but there are some aspects that web designers should focus on tweaking and testing to make sure they’re maximising their conversion rate.

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Three ideas that convert better than a standard carousel

Automatic carousels have come under increasing fire this year from this blog, and UX experts like Jacob Nielsen and conversion pros like Peep Laja

The conclusion, which all three of us share, is that unadulterated carousels are bad for business!

In this post I’ll show you three ways to improve the relevancy of content that occupies your carousel ‘hero’ locations and the contribution it makes to your conversion rate.

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ASOS launches new virtual fitting tool in bid to reduce returns

Product returns are a major problem for online retailers as each unwanted order obviously incurs a cost, which then raises the dilemma of who is to pay for postage.

Passing the cost onto customers is certain to put people off ordering again in future, but absorbing the cost might not be feasible for all businesses.

Ideally retailers should try and reduce the need to return items in the first place, and we’ve previously written about a shoe fitting app that reduced fit-related returns by 23%.

Now ASOS has launched a new tool, Virtusize, that has the potential to achieve an even greater rate of success, as it has already proven to reduce fit-related returns by up to 50% on other ecommerce sites.

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Budget and lack of resources are biggest barriers to optimization: report

The perennial business problems of budget and resource availability are the main barriers to adopting or improving testing processes, according to a new survey by Adobe.

Just under half of respondents said that budget (45%) and lack of resources (42%) were “very challenging” problems when it came to testing, while “knowing how to test effectively” is the third most challenging area (37%).

But these results are unsurprising when compared with the report’s broader findings.

The data shows that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, while a further 49% of respondents stated that testing is not a priority at their company.

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This week's finest digital marketing infographic

It’s that time again where we present the week’s finest digital marketing infographic.

This time it comes from Quick Sprout and looks at optimising contact forms for conversions. Admittedly the colour scheme is quite bland, but the quality of the information elevates it above the others I’ve seen this week.

It includes stats on the optimum number of fields per form and the kind of personal information you should avoid asking for.

To find out more on this topic read our blog post detailing three case studies about optimising lead generation forms or check out our Conversion Rate Optimisation Guide.

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45% of businesses still don't have a mobile site or app: report

Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don’t have a mobile-optimized site or app, according to a new report from Adobe.

Only 7% have built mobile apps and around a fifth (21%) have implemented both a mobile-optimized site and a mobile app.

There is no one-size-fits-all strategy for mobile and organizations need to devise their approach based on their business needs, but even so it’s surprising that so many are still relying solely on a desktop site.

The Adobe 2013 Digital Marketing Optimization Survey, with analysis carried out by Econsultancy, received global responses from more than 1,800 digital marketers across North America, Europe and Asia.

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Most companies spend less than 5% of marketing budgets on conversion optimization

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

The findings come from a new survey by Adobe which also found that companies spending more on optimization are reaping the benefits.

The Adobe 2013 Digital Marketing Optimization Survey, with analysis carried out by Econsultancy, received global responses from more than 1,800 digital marketers across North America, Europe and Asia.

It explores the key areas in which digital marketers need to excel to ensure success, including mobile, social, personalisation and customer experience.

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Re-assessing the value of conversion rates

Whilst the e-commerce industry as a whole continues to grow at 20% per year, life for individual site owners doesn’t get any easier.

Whilst now levelling out, CPCs have seen heady growth over previous years, meaning that it’s more important than ever to secure a sale once you’ve enticed a user to your site.

However, at the same time there is a clear trend showing a decline in on-site conversion rates, meaning that more and more of your expensively-won traffic is simply visiting the site only to leave without purchasing.

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