{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Conversion Rate Optimisation

Seven tips for designing an effective ecommerce call-to-action

In ecommerce much of the focus is on the best ways to attract traffic and visitors, meaning that tactics for conversion rate optimisation are often neglected.

In fact our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of extra revenue.

One relatively easy way of improving conversions is by making sure you have the best possible call-to-action (CTA). 

There’s no exact formula for the perfect ecommerce CTA, but there are some aspects that web designers should focus on tweaking and testing to make sure they’re maximising their conversion rate.


Three ideas that convert better than a standard carousel

Automatic carousels have come under increasing fire this year from this blog, and UX experts like Jacob Nielsen and conversion pros like Peep Laja

The conclusion, which all three of us share, is that unadulterated carousels are bad for business!

In this post I’ll show you three ways to improve the relevancy of content that occupies your carousel ‘hero’ locations and the contribution it makes to your conversion rate.


ASOS launches new virtual fitting tool in bid to reduce returns

Product returns are a major problem for online retailers as each unwanted order obviously incurs a cost, which then raises the dilemma of who is to pay for postage.

Passing the cost onto customers is certain to put people off ordering again in future, but absorbing the cost might not be feasible for all businesses.

Ideally retailers should try and reduce the need to return items in the first place, and we’ve previously written about a shoe fitting app that reduced fit-related returns by 23%.

Now ASOS has launched a new tool, Virtusize, that has the potential to achieve an even greater rate of success, as it has already proven to reduce fit-related returns by up to 50% on other ecommerce sites.


Budget and lack of resources are biggest barriers to optimization: report

The perennial business problems of budget and resource availability are the main barriers to adopting or improving testing processes, according to a new survey by Adobe.

Just under half of respondents said that budget (45%) and lack of resources (42%) were “very challenging” problems when it came to testing, while “knowing how to test effectively” is the third most challenging area (37%).

But these results are unsurprising when compared with the report’s broader findings.

The data shows that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, while a further 49% of respondents stated that testing is not a priority at their company.


This week's finest digital marketing infographic

It’s that time again where we present the week’s finest digital marketing infographic.

This time it comes from Quick Sprout and looks at optimising contact forms for conversions. Admittedly the colour scheme is quite bland, but the quality of the information elevates it above the others I’ve seen this week.

It includes stats on the optimum number of fields per form and the kind of personal information you should avoid asking for.

To find out more on this topic read our blog post detailing three case studies about optimising lead generation forms or check out our Conversion Rate Optimisation Guide.

1 comment

45% of businesses still don't have a mobile site or app: report

Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don’t have a mobile-optimized site or app, according to a new report from Adobe.

Only 7% have built mobile apps and around a fifth (21%) have implemented both a mobile-optimized site and a mobile app.

There is no one-size-fits-all strategy for mobile and organizations need to devise their approach based on their business needs, but even so it’s surprising that so many are still relying solely on a desktop site.

The Adobe 2013 Digital Marketing Optimization Survey, with analysis carried out by Econsultancy, received global responses from more than 1,800 digital marketers across North America, Europe and Asia.


Most companies spend less than 5% of marketing budgets on conversion optimization

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

The findings come from a new survey by Adobe which also found that companies spending more on optimization are reaping the benefits.

The Adobe 2013 Digital Marketing Optimization Survey, with analysis carried out by Econsultancy, received global responses from more than 1,800 digital marketers across North America, Europe and Asia.

It explores the key areas in which digital marketers need to excel to ensure success, including mobile, social, personalisation and customer experience.


Re-assessing the value of conversion rates

Whilst the e-commerce industry as a whole continues to grow at 20% per year, life for individual site owners doesn’t get any easier.

Whilst now levelling out, CPCs have seen heady growth over previous years, meaning that it’s more important than ever to secure a sale once you’ve enticed a user to your site.

However, at the same time there is a clear trend showing a decline in on-site conversion rates, meaning that more and more of your expensively-won traffic is simply visiting the site only to leave without purchasing.


Boost relevance through powerful online merchandising

Whether selling products in a department store or digital downloads online, the principles of merchandising are the same: Companies must make it easy for customers to discover, consider, and ultimately purchase their products and services.

When it comes to online merchandising, however, marketers have traditionally lagged behind their brick-and-mortar counterparts, the latter having the advantage of real-time interaction with a customer in order to best guide their purchasing decisions.

The challenge for online marketers is to figure out how to seamlessly deliver the same personal experiences to online customers.


How merchandising can give independent retailers an advantage

olive oil by Muffet, on Flickr

With the retail sector still in the grip of one of the longest recessions anyone can remember, it’s no surprise that many retailers are as depressed as their margins.

Few have any real experience of being in a prolonged downturn and even fewer understand the implications of the changes being brought about by the shift to online.

For small independents who often lack the resources or access to specialist advice they need to navigate their way through these challenges, the shift in the retail landscape has been particularly difficult to handle.

The solution lies in delivering a best practice approach to merchandising...


Five basic tips on merchandising and conversion

Merchandising a website takes many forms and is often considered separate to conversion management, but they are in fact deeply integrated.

If you're selling a physical product which requires delivery then merchandising activities could evolve around the category, product, range, accessories and indeed delivery itself.

If you're merchandising a less-tangible product like a service or piece of software, you could merchandise a need, benefits, the service, related products as well as payment options.

Having been asked a few months back to create a presentation on basic merchandising tips I felt compelled to share them with fellow marketers.

1 comment

Q&A: Stephen Pavlovich on conversion rate optimisation

Stephen Pavlovich is a Director at Conversion Factory, and has worked with a range of clients on CRO. 

I've been asking Stephen about the challenges of improving conversion rates and the tools he finds most useful for the job...