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Posts tagged with Conversion Rate Optimization

26 clever ways to get more phone leads with PPC/CRO: part two

Multiple tests and research have shown that phone leads have the highest closing rate.

I'm here to show you how you get more of them.


Optimize your time: the future of conversion rate optimization

Almost two decades ago, Jeffrey and I started evangelizing the notion that your conversion rate is a measure of your ability to persuade visitors to take the action you want them to take.

Good companies know how to persuade visitors, but legendary companies better understand their visitors and their desires, and do more than simply satisfying those desires.

Great companies find ways to delight them along their journey. This is sometimes labeled as 'flow' in the UX world.

In other words, conversion rate optimization is a critical discipline, but by itself, will it be able to transform a good company into a legendary one?


Digital marketing optimization: five lessons from the top performers

The average conversion rate in Adobe's Digital Optimization survey is 2.6%. However, 20% of companies have a conversion rate greater than 4.5%. 

So what is the secret behind the success of this 20%? What can other companies learn from this approach? 

Let's delve into the results, based on a global survey of 1,000 marketers and supported by Econsultancy.


Pricing hacks for ecommerce stores that bring in the dollars

According to an August 2012 study conducted by ReffferralCandy, in the US there are 102,728 ecommerce retailers that generate $12,000 or more in revenue.

Given the ever increasing consumer migration to the digital marketplace, this number has likely grown even more in the last year and a half. 

With such a competitive market, online retailers need to do what they can to stand out and provide incentive for consumers to shop at their store over another.

One way to do this is to gain the consumers’ trust and loyalty; as part of a full strategy, effective pricing strategies can help grow this customer relationship.

Pricing strategies on the website slightly mirror those in physical stores, and they are a great way to capture potential customers throughout the phases of the sales cycle.


Six common conversion killers from ecommerce sites

The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors. 

Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions.

Conversion Rate Optimisation Report

Satisfaction with conversion rates has increased [infographic]

For the first time in four years, satisfaction with conversion has increased.

90% of companies now claim that CRO has increased in importance, with 59% claiming it’s crucial to their marketing strategy.

These findings come from our fifth annual Conversion Rate Optimisation Report, produced in association with RedEye.

The aim of this report is to provide data and a framework to help companies invest their time and resources as effectively as possible, by examining which methods and processes are most likely to yield results.

For a brief overview, RedEye has produced this infographic…


Satisfaction with conversion rates has increased for the first time in four years

Over a quarter (28%) of companies are satisfied with their conversion rates (either 'very' or 'quite' satisfied), up by 6% since 2012 and the highest level since 2009. 

Addtionally, around three-quarters (73%, up from 65% in 2012) indicate they have seen an improvement in conversion rates in the last 12 months

The fifth annual Conversion Rate Optimization Report, produced in association with RedEye, also found that the proportion of organisations who say they experienced an increase in sales conversion rates has significantly gone up, from 60% in 2012 to 70% this year.

The research, based on a survey of almost 1,000 client-side and agency digital marketers, revealed that A/B and multivariate testing, using multiple methods to improve conversion and having a structured approach are among the seven factors most correlated with improved conversion and sales...

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Flash sales: flash of brilliance or a flash in the pan?

Flash sales, mystery boxes, group coupons, the thrill of buying at a moment’s notice or getting unexpected delights by mail have all been in the marketing spotlight within the last year. 

However, unless you take the time to carefully craft your flash sale campaign, it can go down like a lead balloon, leaving customers unimpressed and apathetic.

Here are a few examples of such sites, as well as an analysis of what they did right, and wrong. Study their successes, sidestep their mistakes, and learn from them to apply their lessons to your own campaigns.


Five ways to boost conversions this summer

Britain is renowned for its hit and miss weather, so to help online retailers react to the ever-changing forecast this summer I’ve pulled together five top tips for boosting conversions, whether it’s rain or shine.

Purple Buy Button with Kitten

Conversion optimisation: is it really about the colour of the buy button?

Once you have captured your visitor, all you need to do is convert them.  

The old ideas centered around linear conversion funnels and site design are being overtaken by a focus on the customer and their lifecycle with the brand or business.

Here we talk about some of the factors that need to be considered and suggest five proven lifecycle-related campaigns that can be implmented with today's generation of marketing automation services.


Conversion optimisation in an internationalised online world: part two

Welcome back. I hope you caught the first part in this series where I stressed how important it is that businesses recognise that countries and cultures interact with websites differently and how it’s key to provide bespoke experiences in order to succeed.

In the concluding part of the series, I’ll explore the challenges of brand consistency and my final thoughts on the matter. There is a big world out there and this is neither a quick nor easy process.

It is one that will help increase conversions and ROI though, something businesses can’t ignore as global online competition accelerates.

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How to boost conversions by increasing motivation

Early stage motivationEvery digital marketer knows that failure to motivate people to take action hurts your conversion rate and costs you money.  

What you may not know is that influencing motivation involves more than just a good product description or use of techniques like social proof.

Reading this post will give you a new perspective on how to influence motivation throughout your conversion funnel.  You will also discover some new ideas which you can test on your own website to boost conversions.