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Posts tagged with Conversion Rate Optimization

How to raise your email opt-in rate: three CRO case studies on overlays

Overlays, screens that appear on top of a web page a visitor is browsing, are taking over as the most powerful way to gather email opt-ins from new visitors.

Thousands of sites use them, ranging from publishers such as The Motley Fool, to ecommerce sites like Joss & Main, and even Hilary Clinton’s last presidential campaign site. 

Generally, a site with an overlay garners up to 400% more email opt-ins than a site that relies on an in-line form will

To put that another way, if your site’s opt-in form gets a .5% opt-in rate now, adding an overlay could bring you a 4% opt-in rate or higher.

How can you make your overlays get an even better response rate? Happily, overlays are fairly easy to run A/B tests on. 

Here are three examples to inspire you...

11 comments
WhichTestWon Homepage

Do bigger images mean improved conversion rates? Three case studies

Profile-Pimp Version BAre your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites. 

I’m not talking about allowing your visitors to click to enlarge images. I’m talking about blowing up the size of your hero shot (the most important image on your page) so it’s much, much bigger.  

Here are three examples from very different marketers to inspire you.

Be sure to share them with your design and testing team.

21 comments

How to use social proof to increase conversions

Ratings with scale from PlaySocial proof is perhaps the most well known of Robert Cialdini’s six keys to persuasion explained in his 2009 book titled “Influence”.  

In this article I will describe why social proof works in the online context and how you can use it to increase conversions.

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Christmas e-commerce: 35 tips to increase conversions

Christmas is just 63 days away, but that still leaves time to make changes to your site that can help to increase your conversion rates over the festive period. 

Things like delivery offers and clear on-site messaging about returns policies can still make a difference. 

I've been asking online retailers and e-commerce experts for tips on making the most of that extra Christmas traffic... 

8 comments

Why are conversion rates so low? [infographic]

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this. 

This infographic uses stats from our fourth annual Conversion Rate Optimization Report, produced in association with RedEye, and looks at the methods used by websites to increase conversion rates...

15 comments

Conversion rate optimization: five key success factors

Today sees the release of Econsultancy's fourth annual Conversion Rate Optimization Report, which looks at the tools, strategies and processes employed for improving conversion rates.

The report, produced in association with RedEye, is based on a survey of 900 client-side and agency digital marketers, carried out in July and August 2012.

From the results, we have identified the five main areas organisations need to concentrate on if they want to improve website conversion and sales...

6 comments