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The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.
So with my stack of press releases and my copy & paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.
This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.
And for more of the same, check out Econsultancy’s Internet Statistics Compendium.
Now, on with the show!
Ecommerce giants like Amazon are becoming stronger, and ecommerce as a whole is experiencing growth at an unprecedented level.
However, there's one statistic that is slightly disconcerting for many retailers.
Most retailers already have the secret to higher conversion rates: data.
Are you a retailer kept up by cart abandonment nightmares?
We’ve all done it. Clicked through pages and pages of merchandise, added various items to the cart and simply never made it to checkout.
It’s like we turned our backs and never looked back. Metaphorically, of course. But as a retailer, that’s the last thing you want.
Combat cart abandonment and increase conversion rates with the following tips and tricks.
The average conversion rate in Adobe's Digital Optimization survey is 2.6%. However, 20% of companies have a conversion rate greater than 4.5%.
So what is the secret behind the success of this 20%? What can other companies learn from this approach?
Let's delve into the results, based on a global survey of 1,000 marketers and supported by Econsultancy.
Here is a selection of some of the finest digital marketing stats we’ve seen this week.
It includes the online travel sector, digital in Southeast Asia, email marketing, Pinterest, real-time video, and conversion rates from across the UK.
And for more of the same, download Econsultancy’s Internet Marketing Statistics Compendium...
There is a fight brewing in the conversion rate optimisation (CRO) world. There are two main camps and there’s a whole lot of money at stake.
In the blue corner, we have split testing (AKA a/b or multivariate testing). Split testing has been continually growing in notoriety in digital marketing.
It has firmly proven itself to be highly effective at improving conversion rates and increasing average order values, driving often staggering increases in website revenue.
In the red corner, we have something of a newcomer: website personalisation. This is certainly a buzzword right now and, for the most part, deserves the hype it’s attracting. Companies that are getting personalisation right are offering superior web experiences to visitors and boosting conversion rates.
Great news, you might think: two practices that can deliver impressive and long-lasting conversion increases for your website. So, which do you put your money on?
Real-time marketing is one of the most important digital and ecommerce trends in 2014, with many businesses seeking to make their marketing teams more agile in the way that they deal with consumers.
But what are perceived to be the main business benefits of real-time marketing?
A new report from Econsultancy and Monetate asked both client-side and agency respondents to answer this very question, with a better customer experience proving to be the most popular answer (84% company vs. 82% agency).
Around three-quarters of respondents cited improved conversion rates as a key benefit (72% vs. 74%) making it the second most-popular answer.
Here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include Twitter revenue, conversion rates, Facebook's Q3 earnings, ecommerce in the Nordics, use of Google Chrome and Halloween.
For more digital marketing stats, check out our Internet Statistics Compendium.
Over a quarter (28%) of companies are satisfied with their conversion rates (either 'very' or 'quite' satisfied), up by 6% since 2012 and the highest level since 2009.
Addtionally, around three-quarters (73%, up from 65% in 2012) indicate they have seen an improvement in conversion rates in the last 12 months
The fifth annual Conversion Rate Optimization Report, produced in association with RedEye, also found that the proportion of organisations who say they experienced an increase in sales conversion rates has significantly gone up, from 60% in 2012 to 70% this year.
The research, based on a survey of almost 1,000 client-side and agency digital marketers, revealed that A/B and multivariate testing, using multiple methods to improve conversion and having a structured approach are among the seven factors most correlated with improved conversion and sales...
Now that mobile access is essentially ubiquitous, the leading ecommerce sites have incorporated responsive website design to ensure a seamless user experience between devices.
However, the conversion rates on mobile continue to lag significantly, and now we are left to deliver on this next frontier of mobile.
We have to go undercover into shops, speak to sales staff, buy and try products and speak to customer service teams to uncover the objections our visitors face online.
When we delve into the offline world and go beyond surveys and analytics we can find out the hidden causes of abandonment online, remove them and improve our conversion rates.
Here are four simple techniques for finding those hidden gems...