Posts tagged with Conversion Report

Conversion Rate Optimisation Report

Just 71% of companies test their websites: stats

Companies whose conversion rates have improved carry out 50% more tests on their websites than companies whose conversion didn’t improve. However, 7% are testing nothing at all. 

This difference is even more apparent when looking at sales. Companies with a large increase in sales carried out over two times as many tests as the average. 

Of the companies that carry out testing, 60% carry out one or two A/B multivariate tests a month and only 6% perform more than 10 tests a month.

These findings come from the fifth annual Conversion Rate Optimisation Report, carried out in partnership with RedEye, and based on a survey of almost 1,000 client-side and agency digital marketers.

Let’s take a look at what areas & elements our respondents are testing and what they find to be the most challenging stages.

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2009: the year online business got serious about conversion

The findings of the Econsultancy and RedEye Conversion Report have intensified my belief that those working in the world of e-commerce will remember 2009 as the year when many companies finally got to grips with measuring website activity and optimising. 


39% of companies unhappy with their conversion rates: survey

Online businesses have plenty of room for improvement, with 39% saying they are dissatisfied with their conversion rates, and just a quarter claiming to be either 'very' or 'quite' satisfied.

This is one of the findings from our Conversion Report, produced in association with RedEye, which presents the results of a survey of 700 company and agency respondent about their approach to conversion rates.