Posts tagged with Conversion Tracking

ROI from SEO: misunderstood, undermined and inaccurate

Businesses of all shapes and sizes are slowly coming round to online marketing and its benefits.

However, since the beginning of the global recession in 2008 the need to justify every penny spent on marketing has become more and more important as businesses try to claw back profit margins and reduce overheads.

Search engine optimisation (SEO) has for many businesses become one of the main focuses of their online marketing strategy.

Businesses are now investing tens of thousands of pounds into the industry every year, pushing the need for better analytical tools and more insight into ROI.

But how much do you really know about your search marketing campaigns?

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Tracking leads in Google Analytics

How to track on page leads in Google Analytics

Everyone involved in a business with an online presence wants to know how much return they are getting from their efforts, however large or small. Unfortunately, not everybody has methods in place to accurately track and attribute their return.

This is the first in a series of posts that will take you through the best ways to track a variety of leads that you may be targeting.

In this post I'll show you how to track on-page leads. The other part(s) will cover leads that involve off page activity, including social interactions and phone call leads, all within Google Analytics.

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Google opens up AdWords Conversion Optimizer

Conversions are everything when it comes to paid search engine marketing. When it comes down to it, the health of your conversion rates and cost per conversion can mean the difference between success and failure.

Search marketers who don't track conversion data and incorporate it into their campaign management are tempting failure.

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