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Most marketers are sitting on a gold mine of big data that goes unused.
In January, I kicked off a series outlining how to construct agnostic marketing strategies around dormant data, specifically about personalizing the onsite experience based on purchase patterns.
This installment evaluates two brands I’m very fond of, Hugo Boss and Virgin Atlantic, and outlines opportunities their retargeting programs are not capitalizing on.
Though Pinterest is no longer the hot new thing that it was for much of 2012, it still has too much potential to be ignored.
Social marketers tend to default to Facebook and Twitter for obvious reasons, but the stats around engagement and referral traffic on Pinterest are compelling to say the least.
We’ve already looked at six brands making good use of Pinterest and blogged nine awesome Pinterest infographics, and now here is a round up of some of the most interesting case studies we’ve seen along with a roundup of useful traffic and user stats.
Most of the case studies suggest that Pinterest is the most effective social network for driving traffic and sales to e-commerce sites, though we did find one dissenting voice...
Making money providing a free online service is still the sexiest option for many entrepreneurs and business owners, but generating revenue by charging users is increasingly sexy too.
As such, it's no surprise that in recent years many companies have sought the best of both worlds through the so-called 'freemium' model.
According to stats from Affiliate Window's network, the iPad accounts for 40% of traffic. The stats are taken from 53m clicks and 1.5m sales between January 2011 and June 2012.
As the infographic shows, mobile tracking is an issue. Over this period, advertisers received £28m in sales for which they were unable to pay commission to affiliates.
Getting converting traffic to your website is hard work, but once it gets onto your website do you really know what it's doing or how well it's converting?
A big part of any internet marketer's job should be reviewing a website's analytics to find those problem areas or those potential wins and then capitalising on them.
With the recent changes to Google and the fragile economy, now is a better time than ever to start making your current traffic work harder. So grab yourself a coffee and let's get started - this is going to be a long one!
With smartphone penetration rates surging around the world, it's no surprise that more and more companies are deciding that their mobile strategies need to the development of a web experience specifically for mobiles.
Developing a mobile website can be an important first step in capitalizing on the mobile opportunity, but simply launching a mobile website obviously isn't enough. As with websites in general, most businesses want their mobile websites to drive action or, in other words, convert.
Groupon may be one of the hottest consumer internet startups ever, but its credibility in the tech community has fallen substantially in recent months on the heels of the company's IPO filing.
The reason: to many, Groupon's financials look downright questionable, leading some to question whether it's a company built in the mold of .com failures that imploded little more than a decade ago or worse -- a Ponzi scheme.
Many advertisers are increasingly making room in their budgets for Facebook ads, but over the years, there's been a lot of talk about the general ineffectiveness of them compared to say, Google AdWords.
One of the obvious challenges with Facebook ads is that it is a social network. Unlike search, which lends itself to ads targeted to a particular search query, the site is generally being used as a tool of leisure.
That makes creating ads that stand out difficult.
There may be no free lunches in life, but don't tell that to consumers who love their free shipping.
Thanks in large part to consumers' desire to get something for nothing, free shipping has become a common part of the online shopping experience. How common? According to comScore, nearly half of online orders in Q1 2011 were delivered free of charge.
The internet has popularized the freemium model like no other channel, but building a successful business on this model can be quite a challenge.
One company that has succeeded: Spotify, the Swedish company that has become Europe's most popular music streaming service.
With marketers spending billions of dollars annually on paid search campaigns, accurately measuring conversions is a top priority. After all, conversion data provides important signals that marketers can use to manage budget and refine campaigns.
Unfortunately, conversions are often more difficult to measure than it seems they should be. According to a study by Marin Software, an ad management solutions provider, the proliferation of iOS devices, including the iPhone and iPad, is making accurate conversion tracking even more difficult.
2010 delivered everything most online retailers could have expected, and then some in many cases. According to the MasterCard SpendingPulse eCommerce Index, online sales rose over 15% year-over-year, and ecommerce accounted for $36.4bn in holiday sales.
Search marketing agency PM Digital says retailers can thank paid search for a good portion of that rise.