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With the DMA announcing their new one million dollar PR campaign “Data-Driven Marketing Institute,” the question of privacy and rules around customer data has become a greater focus of some of the panels this morning. Jordon Cohen of Moveable Ink, brought up the headline "Target knows a teenage girl is pregnant before her own father does" and posed the question: have we finally gone too far?
For those of you who didn't read this headline in February, an irate father charged into a Target store demanding they stop targeting his teenage daughter with emails full of baby products because she wasn't pregnant. It turns out Target was right, and the father was wrong. She was pregnant and her shift in product purchase at Target made the marketers behind the brand know of her news before any of the world may have known.
Jason Scoggins of Freshpair stressed that targeting has to go through a "creep" filter and in the case of the Target example, they went too far.
Here's a round up of some of the most interesting digital stats we've seen this past week.
Topics include measuring social media, Cookie Law compliance, live chat, checkout usability and mobile ads.
The ICO's cookie law has been, for many companies, a major headache. After being given an extra year to find compliance solutions -- an acknowledgment that complying wouldn't necessarily be painless -- companies were finally forced to implement them.
Those that don't could find themselves facing steep fines, and in an effort to show that it's serious about enforcement, the ICO earlier this year indicated that it would be contacting 50 high-traffic UK websites about their compliance.
Thanks to an eleventh hour change of guidance from the ICO, as well as the fact that few sites have been crazy enough to implement strict cookie compliance, the internet appears to have survived the cookie law so far.
New stats from TRUSTe, based on a study of 231 of the most popular UK websites, show that just 63% have taken some steps towards cookie law compliance.
Most have opted for relatively unintrusive privacy messages with minimal controls, which is perhaps the most sensible approach.
Here are a few examples, and more stats from the report...
For large organizations like the BBC, ignoring the recently-enacted EU cookie law probably isn't a viable option. Despite the headaches associated with implementing a solution, the threat of legal actions and fines probably outweighs the costs of compliance.
It's a different story for entrepreneurs and owners of small businesses, some of whom indicated a willingness to flout the law until given a reason to reconsider.
In the UK the deadline for compliance with the EU cookie law has come and gone and either you worked like crazy to get your site reconfigured to be in compliance or you decided to wait it out and see what happened. (Lots of us are still waiting).
But are you ready for the next deadline?
For those of you who have implemented a solution and collected your consumer’s consent regarding cookies you may not know that there is another deadline coming on or around the 26th of June. The date by which at least 35% of third party cookies will have been deleted.
It seems like storing the cookie preference in a cookie may not be the best solution, but are their other options? Yes, Device ID.
With Device ID a website owner gets to have the value exchange discussion with a consumer just once and then to store their preference in a way that doesn’t get deleted every time a consumer clears their cookies.
More than 40% of internet users refuse to accept cookies if asked to opt in when visiting a website, according to new data from QuBit.
Since the new EU e-Privacy Directive came into force a few weeks ago, notification appears to be the most common method of complying with the law.
If ibuprofen sales are up in the EU this year, it might have something to do with the nightmare known as the EU cookie law.
For major companies operating in affected countries, the solution to the problem has been, well, to find a solution to the problem. And for good reason: with the possibility of enforcement action, few businesses can afford not to address the law.
But apparently the EU itself can't be bothered with complying with its own rules.
The new e-Privacy Directive which came into force last May has spurred some exciting dialogue in the online marketing world. The Directive has been called many things (some not so polite) but one of the few certainties about it, is its confusing and unclear language.
The ICO, in an attempt to turn it into something people can work with, has produced a number of guidance documents to help online marketers. This has mostly (and unsurprisingly) been written with websites in mind, although it has become clear that the Directive could affect other types of online activity as well.
Email marketing is one of those “other types” and plays a key part in the marketing efforts of most online marketers and e-commerce businesses. The questions most online marketers are now asking; how will email be affected and how can we work towards complying with the regulations?
Here's a round up of digital marketing stats we've seen this week.
Topics covered include tablet users' spending habits, newspaper pages on Google+, Facebook ad CTR, participation inequality, and consumer attitudes to online ads...
A majority of UK consumers (55%) would prefer to see more relevant ads served to them online, while 52% are happy to see ads as they appreciate that it allows them to access free content.
However, though 48% presumably aren't happy to see ads, just one in ten would pay for ad-free content.
A study published by the IAB and ValueClick, based on 2,000 interviews (conducted online and offline), looks at consumer attitdudes to online ads, privacy and, of course, cookies.
Here are a few of the stats from the study...
The EU cookie laws, and the potential effect they can have on online businesses, represents a major challenge. So how can they comply without harming the user experience and damaging their revenues?
I've been asking Meriel about what websites should be doing to prepare for the implementation of the cookie law, and how this will affect the user experience.