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Posts tagged with Cookie Overwriting

The truth about affiliates and cookie overwriting

Who overwrites who in the affiliate channel? This question has been at the heart of some hotly-debated issues in affiliate marketing over the last few years, but little research has been done to answer the question directly.

When we scrutinise the value of incentivised traffic, question whether or not voucher code sites are ‘stealing’ sales that would otherwise have been credited to content sites, or wonder how different models of multi-attribution might work, the ability to inform these debates with insights in to what extent cookie writing is occurring, and amongst which affiliates, is surely vital.