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Posts tagged with Cookies

Nowhere to hide: new privacy rules demand new thinking in UX design

The cookie law. Wasn’t that a car crash? 

Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.

Whose fault was that? 

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What is tag management and why do you need it?

Tags on your website help measure traffic and can assist in optimising your online marketing. 

Tags are integral to most modern marketing tools, from web analytics to retargeting to ad serving to CRM.

Here we’ll be taking a beginner’s look at what tags are, what they do and how you can use tag management to make online marketing less arduous.

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Tracking user behaviour and the world of cookies

In this post, I’ll be discussing cookies and the different options for tracking user behaviour and actions.

I will start with a summary of the humble cookie, its origin and then explore some of the different tracking types that it allows.

I'll then look at the next generation consumer and cross device tracking opportunities to see how we could operate in a cookie free world. 

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The EU 'cookie law': what has it done for us?

It's now more than two years since the cookie law began to be 'enforced' in the UK, but has it changed anything? 

In the run up to the May 2012 'deadline' there was plenty of confusion from online businesses over the steps required to comply with the directive, thanks to some unclear instructions. 

Now cookie notices are seen on most websites, though the ICO received just 38 'concerns' about cookies on sites between April and June 2014. 

So was it worth the effort? Are cookie notices just an irritant? Is it totally irrelevant given the activities of the NSA? Or has this law been useful in raising awareness of cookies? 

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Cookie enforcement can make tracking more acceptable for users

New data shows that in the UK, increased awareness of and engagement with robust privacy controls on websites have resulted in lower opt-out rates.

Four months after the UK 'cookie law' deadline, data suggests that the enforcement process, accompanied by a burst of compliance by businesses, as well as a high degree of media attention, is yielding positive results.

In short, it seems that the more people understand how they’re being tracked on websites, and the more control they’re given, the more comfortable they are with tracking. 

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ICO: implied cookie consent was always valid

Just before we reached the EU cookie law 'deadline' on May 26, the ICO issued updated guidance for compliance, which expanded on the notion of implied consent. 

This was met with anger by some who saw this as a last minute changing of the goalposts, so I caught up with the ICO's Dave Evans to ask about this. 

He also talks about how the Information Commissioner will judge the 'success' of its implementation of the EU e-Privacy directive and why sites should be open with users. 

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IE10 to have 'Do Not Track' turned on by default

Yesterday, Microsoft unveiled to the world its Windows 8 Release Preview. The release will be the last before Microsoft ships Windows 8 later this year.

The Release Preview contained plenty for industry observers and the curious to digest. There are performance improvements, more apps, better support for multiple monitors and so on and so forth.

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Even the EU can't comply with its own cookie law

If ibuprofen sales are up in the EU this year, it might have something to do with the nightmare known as the EU cookie law.

For major companies operating in affected countries, the solution to the problem has been, well, to find a solution to the problem. And for good reason: with the possibility of enforcement action, few businesses can afford not to address the law.

But apparently the EU itself can't be bothered with complying with its own rules.

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What are retailers doing about the cookie law?

The cookie law deadline arrived on Saturday, and we haven't quite seen the pop-up apocalypse that some had predicted. 

This may have had something to do with the ICO's last-minute revision of its guidance, but its more likely that many simply aren't prepared to risk harming their business models when it's unclear how the law will be enforced. 

While news websites like the BBC and Mirror have added some sort of status bar or pop-up, retailers have taken a different approach to compliance. 

(I'm certainly not looking to 'out' websites here, so I'll be looking only at those which have taken some action).

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10 interesting digital marketing stats we've seen this week

I've rounded up some of the most interesting digital marketing stats I've seen this week. 

Topics covered include the use of tablets and other devices while watching TV, search marketing budgets, mobile payments and Google+. 

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The BBC unveils its EU cookie law solution

The ICO's one year amnesty on enforcement of the EU e-Privacy Directive ends tomorrow, and a few more sites have been rolling out their compliance solutions. 

BBC.co.uk launched its cookie info banner yesterday, while Channel 4, The Guardian and the Telegraph have today. 

The four approaches are all very different... 

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The EU cookie law conundrum in numbers [Infographic]

With the deadline for compliance with the EU e-Privacy Directive just two days away, we've rounded up some of the key stats in an infographic. 

This embeddable infographic looks at marketers' and consumers' views of the EU cookie law, and our five-step plan for compliance. 

This is a topic we've covered in detail, so I've also rounded up some of our recent articles and other resources on the EU cookie law. 

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