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The cookie law. Wasn’t that a car crash?
Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.
Whose fault was that?
Tags on your website help measure traffic and can assist in optimising your online marketing.
Tags are integral to most modern marketing tools, from web analytics to retargeting to ad serving to CRM.
Here we’ll be taking a beginner’s look at what tags are, what they do and how you can use tag management to make online marketing less arduous.
In this post, I’ll be discussing cookies and the different options for tracking user behaviour and actions.
I will start with a summary of the humble cookie, its origin and then explore some of the different tracking types that it allows.
I'll then look at the next generation consumer and cross device tracking opportunities to see how we could operate in a cookie free world.
It's now more than two years since the cookie law began to be 'enforced' in the UK, but has it changed anything?
In the run up to the May 2012 'deadline' there was plenty of confusion from online businesses over the steps required to comply with the directive, thanks to some unclear instructions.
Now cookie notices are seen on most websites, though the ICO received just 38 'concerns' about cookies on sites between April and June 2014.
So was it worth the effort? Are cookie notices just an irritant? Is it totally irrelevant given the activities of the NSA? Or has this law been useful in raising awareness of cookies?
New data shows that in the UK, increased awareness of and engagement with robust privacy controls on websites have resulted in lower opt-out rates.
Four months after the UK 'cookie law' deadline, data suggests that the enforcement process, accompanied by a burst of compliance by businesses, as well as a high degree of media attention, is yielding positive results.
In short, it seems that the more people understand how they’re being tracked on websites, and the more control they’re given, the more comfortable they are with tracking.
This was met with anger by some who saw this as a last minute changing of the goalposts, so I caught up with the ICO's Dave Evans to ask about this.
He also talks about how the Information Commissioner will judge the 'success' of its implementation of the EU e-Privacy directive and why sites should be open with users.
Yesterday, Microsoft unveiled to the world its Windows 8 Release Preview. The release will be the last before Microsoft ships Windows 8 later this year.
The Release Preview contained plenty for industry observers and the curious to digest. There are performance improvements, more apps, better support for multiple monitors and so on and so forth.
If ibuprofen sales are up in the EU this year, it might have something to do with the nightmare known as the EU cookie law.
For major companies operating in affected countries, the solution to the problem has been, well, to find a solution to the problem. And for good reason: with the possibility of enforcement action, few businesses can afford not to address the law.
But apparently the EU itself can't be bothered with complying with its own rules.
The cookie law deadline arrived on Saturday, and we haven't quite seen the pop-up apocalypse that some had predicted.
This may have had something to do with the ICO's last-minute revision of its guidance, but its more likely that many simply aren't prepared to risk harming their business models when it's unclear how the law will be enforced.
(I'm certainly not looking to 'out' websites here, so I'll be looking only at those which have taken some action).
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Topics covered include the use of tablets and other devices while watching TV, search marketing budgets, mobile payments and Google+.
BBC.co.uk launched its cookie info banner yesterday, while Channel 4, The Guardian and the Telegraph have today.
The four approaches are all very different...
With the deadline for compliance with the EU e-Privacy Directive just two days away, we've rounded up some of the key stats in an infographic.
This embeddable infographic looks at marketers' and consumers' views of the EU cookie law, and our five-step plan for compliance.
This is a topic we've covered in detail, so I've also rounded up some of our recent articles and other resources on the EU cookie law.