tag:econsultancy.com,2008:/blog/tags/corporate Posts tagged with "corporate" from the Econsultancy blog 2013-10-18T16:37:49+01:00 tag:econsultancy.com,2008:BlogPost/63616 2013-10-18T16:37:49+01:00 2013-10-18T16:37:49+01:00 LinkedIn users are more interested in your company: stats Marcus Fergusson <p><strong>Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you.</strong></p> <p>LinkedIn is now responsible for a staggering <strong>64% of all visits from social media channels to corporate websites</strong> according to our research, which tracked an average of 2m monthly visits to 60 corporate websites over two years.</p> <p>By contrast, Facebook accounts for 17% of such visits, while Twitter is on just 14%.</p><p><a href="https://econsultancy.com/blog/63616-linkedin-users-are-more-interested-in-your-company-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8286 2011-11-22T10:50:00+00:00 2011-11-22T10:50:00+00:00 Five questions your corporate blog should answer Tom Albrighton <p><strong>Too many corporate blogs are the answer to a question nobody asked, serving up generic, me-too posts or even syndicated second-hand content.</strong> </p> <p>Give your content a kick up the social by writing to answer these five searching questions...</p><p><a href="https://econsultancy.com/blog/8286-ive-questions-your-corporate-blog-should-answer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7743 2011-07-06T14:01:00+01:00 2011-07-06T14:01:00+01:00 The five biggest benefits of a company blog Patricio Robles <p><strong>The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter. </strong></p> <p>However, one of the earliest components of a social media strategy, the company blog, still has the potential to provide some of the greatest value.</p><p>And for good reason. While a company blog can't fix a product or service that's lacking, or send your site to the top of the SERPs overnight, it does things that may not be possible on third party services that determine the format of content and how it's distributed.</p><p><a href="https://econsultancy.com/blog/7743-the-five-biggest-benefits-of-a-company-blog/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7412 2011-04-14T12:44:31+01:00 2011-04-14T12:44:31+01:00 Seven tips for selling to large companies Patricio Robles <p><strong>Building a successful business requires acquiring the right customers. Acquire the right customers, and lots of things will fall into place.</strong></p><p>But identifying the right customers is often difficult, and many times, entrepreneurs and small business owners are under the impression that '<em>large companies</em>' constitute the ideal customers.</p><p><a href="https://econsultancy.com/blog/7412-seven-tips-for-selling-to-large-companies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6419 2010-08-12T12:28:00+01:00 2010-08-12T12:28:00+01:00 How to write a successful corporate newsletter Kevin Gibbons <p><strong>My search marketing agency runs a quarterly newsletter and I’m finding that writing it is almost as time consuming as maintaining a blog.</strong></p> <p>It’s also just as challenging, and in a similar way to an online corporate journal. You have to give the reader value, you have to behave sociably and not try to sell forcefully, you have to achieve your marketing goal and, on top of all that, you have to be interesting.</p><p><a href="https://econsultancy.com/blog/6419-how-to-write-a-successful-corporate-newsletter/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>