Posts tagged with Costa Coffee

Starbucks, Costa Coffee and some ‘damn fine’ Facebook pages

Starbucks and Costa Coffee are currently the most popular food and drink brands on Facebook.

Starbucks is at the top of the league in the UK with 1.3m Facebook followers. Costa Coffee is close behind in second place with 1.2m.

They are also the only food and drink brands to have more than 1m followers.

Facebook is a tough platform for brands to succeed on, although it is still possible. Some Facebook pages reach 82% of their fans despite recent algorithm changes.

Starbucks and Costa Coffee are proof of this, with their incredibly high engagement figures.


Costa's Facebook app and content strategy doubles its 'likes' in Q1

Costa Coffee has revealed that it increased its Facebook fans from 240,000 to 500,000 in Q1 after implementing a new content strategy and creating a 'Fan Favourites' app.

In the same period average daily page views have increased from 1,500 to 10,000 and the average reach of status updates went from 50,000 users to 200,000.

The campaign to increase engagement on Costa’s Facebook page was implemented by PR agency Paratus Communications.

Paratus head of digital Adam Vincenzini said that the page had previously been updated about six times per month on average, but this was increased to three posts each day with a focus on emotional, visual content.