Posts tagged with Costs

Five big marketing mistakes companies make

For most businesses, marketing is a crucial component of success. If you can't market effectively, you can't sell and grow, and that spells trouble.

Thanks to the internet, the rise of digital marketing channels, and the abundance of marketing tools and technologies, companies have more marketing assets and capabilities than ever.

But figuring out how to use them correctly is often a challenge and there are a number of common mistakes that hold companies back. Here are five of the biggest and most detrimental.

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Five harmful myths about the cloud

Cloud computing may arguably be the biggest computing advance in the 21st century. And for good reason: thanks to the cloud, a good amount of the staggering computing power that's coming online is available to just about everyone.

But like all good things, the cloud is often the subject of hype and its advantages can be oversold.

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Will relationship building cost newspapers too much?

The New York Times is giving pay wall skeptics reason to reconsider their skepticism. Despite questions about the company's paywall strategy, the daily has managed to lure some 325,000 paying subscribers.

That's good news for a newspaper that some believed might not survive.

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Business Link website costs £2.15 per visit

One quarter of the government's websites will be scrapped as part of cost cutting measures which will aim to save the Treasury £100m. 

A Public Accounts Committee report finds that some central government websites are too expensive, while a third fail to meet the government's own accessibility standards. One website, for UK Trade and Industry, was found to cost £11.78 per visit.

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