Posts tagged with Cpe

Q&A: Silence Media's Lee Henshaw on CPE v CPM

Silence Media is an agency which launched earlier this year, offering video banner advertising for the music industry, on a cost per engagement (CPE) basis. 

I've been talking to Silence Media founder Lee Henshaw about why he thinks that all banner advertising will use this CPE model within the next two years...


The future of ad networks and display advertising

Research for Econsultancy's 2009 Online Advertising Networks Buyer's Guide published this month has shown there is plenty of innovation within the display advertising sector even if there are too many ad networks without a distinct USP fighting for market share.

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