Posts tagged with Cp Ms

Are pre-roll video ads going the way of display ads?

Despite its many critics, television advertising is a $100bn-plus a year market. So it's not entirely surprising that the market for online video ads has evolved to look a lot like its offline counterpart.

There's the desire, now being realized, for digital up-fronts. There is a growing focus on channels. There are Hollywood-like deal structures. And, of course, the pre-roll is the dominant ad unit.

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Google: Doubleclick Ad Exchange growing, boosting CPMs

It has been nearly three years since Google acquired Doubleclick for $3.1bn and despite the fact that Google's largest cash cow is still far and away AdWords, the search behemoth has quietly built up a very strong presence in the display advertising market.

If the numbers from Doubleclick's ad exchange are any indication, that presence will only be getting stronger.

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10 tips for choosing the right ad network or ad rep firm

Chances are that if you're a small to medium-sized publisher that is ad-supported, you're relying on an ad network or ad rep firm to move your ad inventory.

There's a lot to like and dislike about ad networks and rep firms but for most publishers, they're a necessity. Choosing the right one can mean the difference between success and disappointment.

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Upfront could affect online sales

iconsThe television marketplace known as "The Upfront" will start heating up  by the end of March, and although internet inventory isn't on the table, expect it to be in the back room.

Far from the celeb and buffet-filled galas they used to be, the upfront is expected to be a pressure-packed process this year. Internet media companies have to be concerned that as they are trying to hold the line on CPMs, a media conglomerate trying to sell its slate of 30 second spots just might throw that pricing under the bus. The internet divisions are trying to establish new rates for online video and hold the line on display, but their TV divisions are facing a year in which rate increases will be impossible. Rate cuts for TV are on the table.

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Report: remnant ad prices fell nearly 50% in Q4

Companies with exposure to online advertising are entering 2009 facing a lot of uncertainty.

Will the global economic slowdown result in drastic cuts to online ad spend as some have predicted? Or will online hold up well as others have predicted?

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