Posts tagged with Creative Strategy

train and ufo

Has 'digital' become an anachronism?

I was struck by the news that Adam & Eve/DDB has dropped 'digital' from its job titles.

Firstly, what a perfect piece of PR. But there's more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.

There's a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even content marketing.

Agencies want to get back to 'the work'.

15 comments

How to use structure to bring creative ideas to light

Most companies would agree that every employee has to be able to tell the company’s story and that employees share the responsibility to think creatively about how the company can become better.

But many of those same companies also misunderstand creativity. They see working with creatives as a confusing challenge or even worse, a necessary evil.

1 comment